Tag Archives: cadillac

2010 ends as it started for Bartle Bogle Hegarty with big Ebay loss

It certainly has been an annus horribilis for Bartle Bogle Hegarty and the year is going out in much the same vein with the agency’s resignation of the Ebay account, supposedly worth £22m. As with all such resignations it’s doubtful ...

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Is General Motors making a hash of its comeback from bankruptcy?

Well it shouldn’t be, what was once the world’s biggest company has just emerged from bankruptcy with a $22bn IPO and a big thank you from the US government which has been able to cut its stake in the Chevy ...

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More strife for BBH as New York creative chief Kevin Roddy exits

If you’ve got a problem you need to deal with it and Bartle Bogle Hegarty is trying to grasp a rather big and obstreperous bull by the horns at its flagship New York agency. Creative director Kevin Roddy is leaving ...

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We messed up on agency moves GM’s Joel Ewanick tells Ad Age

New General Motors marketing supremo Joel Ewanick has done his mea culpa bit, telling Ad Age that he “messed up” when switching Chevrolet from Publicis to Goodby Silverstein, blaming the fracas on an unintended ‘leak.’ No words for BBH alas, ...

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More trouble for BBH as North America boss Steve Harty quits

What a difference an account makes. Shortly after Bartle Bogle Hegarty in the US lost the Cadillac account to Fallon the agency’s most senior executive in the US, group chairman Steve Harty, is on his bike. Harty had only been ...

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BBH resigns Levi’s – divorce after a fraught separation

Bartle Bogle Hegarty has resigned Levi’s, one of its signature accounts, after 28 years. But crucially it hasn’t got any scripts through production since 2008, the year it also declined to repitch for the US business which went to Wieden ...

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