Adobe and agency Goodby Silverstein have moved B2B marketing on a few notches (helped by a pretty generous budget). Here’s a winner from February, featuring the ‘bullshit detector,’ attacking digital buzzwords for Adobe’s Marketing Cloud. Actually ‘cloud’ is a pretty ...
Read More »Sky launches “fluid viewing” Sky Q with blockbuster campaign from Brothers and Sisters
Sky is launching Sky Q, which enables what it calls “fluid viewing,” the ability to connect various wireless devices so you can watch the same programme, seamlessly, on any device wherever you are. The launch campaign by agency Brothers and ...
Read More »Brothers and Sisters strips down Center Parcs to the ‘bear necessities’ of modern life
Center Parcs is going in for a dash of repositioning, pitching itself as the place where families can come together instead of living in side-by-side isolation, plugged in to their various devices (they don’t work in Center Parcs). So agency ...
Read More »Are these the best two ads of 2015?
We started scoring ads – from all over the world – on MAA’s creative scale about a year ago. Obviously there are more British ones so we can’t say that every goodie from around the world has been looked at. ...
Read More »Brothers and Sisters rolls out Carphone Warehouse Keith Lemon series
Brothers and Sisters seems to have taken over Carphone Warehouse’s world with its online series featuring comedian Keith Lemon. This time round he’s in Miami Beach where, it seems, Carphone Warehouse isn’t. Here’s the TV ad, launching tonight (Thursday). ...
Read More »Is this new Brothers and Sisters ad for Sky’s Premier League the best football ad so far?
There’ve been a lot of them, of course, most notably Nike’s World Cup ‘ambush’ extravaganzas. But football ads have become much of a muchness, Ronaldo and chums whacking them in from all angles with the help of lots of CGI. ...
Read More »Content factory Brothers and Sisters creates unsung film ‘hero’ for Pearl & Dean debut
Brothers and Sisters makes its debut for cinema ad company Pearl & Dean with this near three minute film, ‘Back of the Head’ featuring ‘back of the head’ actor Chad Jackson. It debuts in new film Entourage which opens in ...
Read More »Brothers and Sisters Pin Points comedy with new Keith Lemon campaign for Carphone
London agency Brothers and Sisters landed Carphone Warehouse’s digital content business last year – doubtless to much gnashing of teeth at regular agency CHI & Partners – and this is its debut campaign on Carphone’s YouTube channel, featuring comedian Keith ...
Read More »Brothers and Sisters breaks new ground by hiring Robinson as first head of comedy
Here’s a new one, even in an agency world of proliferating titles and responsibilities. London agency Brothers and Sisters, which handles Sky and a chunk of Dixons Carphone content business among others, has hired TV producer Lucy Robinson (left) as ...
Read More »