Tag Archives: british airways

BA’s Walsh shoots down new airport ‘Boris Island’

British Airways may not be the brand it was when the Saatchi brothers landed Manhattan at Heathrow nearly 30 year ago. But as national flag carrier, it still packs a punch: it’s still the largest UK airline based on fleet ...

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New agency 101 launches Air Miles replacement Avios with Sony-esque film

New London agency 101, formed by a number of Fallon refugees and former Cadbury marketing director Phil Rumbol, has picked up the Avios account, British Airways’ new name for the Air Miles rewards scheme. Avios is having a rather fractured ...

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Wieden+Kennedy Delhi launches ‘runway musical’ for IndiGo Airlines

It’s glamour all the way in the airline trade at the moment (apart from Michael O’Leary’s boring old Ryanair anyway) what with British Airways’ heroic propellor-driven pilots and the Virgin gals celebrating 25 years of Branson Air. And then we’ve ...

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BA’s ‘To fly, to serve’ campaign – It’s an age thing

One of the interesting consequences of the British Airways ‘To fly, to serve’ campaign is the split of opinion. Based on a random sample of people who have commented I would suggest the two camps, for and against, are based ...

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