Tag Archives: british airways

Europe creative boss Malcolm Poynton leaves Sapient

Sapient/Nitro European CCO Malcolm Poynton is leaving, possibly to join Cheil Worldwide. Poynton (left) joined Sapient/Nitro from Ogilvy four years ago. This leaves Mark Hunter, who joined recently from the highly-regarded Deutsch LA as Sapient/Nitro’s London creative boss, as the ...

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Ogilvy blasts its way to Cannes first day top spot

Cannes 2014: Ogilvy, which swept the board at last year’s Cannes Lions with over 100 of them (unseating BBDO as top network in the process) has got off to a flying a start with London’s Ogilvy One winning the Direct ...

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OgilvyOne shows BA what it’s going to be missing

OgilvyOne recently lost a big chunk of its BA business to BBH (it’s keeping something or other, I think) so it’s busily reminding the world of some of its (current) good work. And here’s a charming number showing BA at ...

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BBH wins British Airways – after a bit of a bumpy ride

British Airways has, finally, done the sensible thing and re-appointed BBH to its ad account. BA won in a pitch against digital-cum-ad agency-cum all-sorts-of-other-bits Sapient Nitro. British Airways head of marketing Abigail Comber says: “We launched this pitch in order ...

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