british airways
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British Airways gets its brand leader mojo back with Uncommon
British Airways has been playing its national institution card for as long as anyone can remember – ‘Fly the flag,’…
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New safety video: British Airways goes big on seatbelts
From time to time airlines go big on their safety videos (was going to say overboard, but maybe not) and…
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BA positions itself as the “serious holiday” company
British Airways is a “British Original” according to agency Uncommon Creative Studio, which is a neat way of ducking the…
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BA media takes off from WPP to Omnicom
Omnicom Media Group has won British Airways media from WPP in a last round pitch against Havas. WPP, which yesterday…
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Uncommon challenges WPP in last round of BA pitch – might the two join forces?
Uncommon is reportedly challenging WPP in the last round of the British Airways pitch. Relative newbie Uncommon, a breakaway from…
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British Airways tiptoes back into the air with Ogilvy
British Airways is saddling up for a (hoped-for) return to the air with its first post-pandemic campaign. “We all have…
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Why are there so many big agency reviews?
Lots of creative accounts move when a new client comes in. A review is nearly always on the cards even…
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BA Holidays targets sensible bargain hunters
British Airways, probably once the most respected UK brand, has a bit of making up to do – recently coming…
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British Airways centenary ad looks back to a more civil era
British Airways is marketing its centenary this year (the centenary of its many forebears actually, it didn’t become BA until…
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