Tag Archives: british airways

BA Holidays targets sensible bargain hunters

British Airways, probably once the most respected UK brand, has a bit of making up to do – recently coming near the bottom in a big customer poll. Under boss Willie Walsh BA has resolutely put profits before brand and, ...

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British Airways centenary ad looks back to a more civil era

British Airways is marketing its centenary this year (the centenary of its many forebears actually, it didn’t become BA until 1974) with an Ogilvy campaign hymning..good old Britain. And flying the flag (a rather more memorable BA campaign than anything ...

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BBH bids star-studded safety farewell to BA

BBH is signing off from British Airways – which is headed to Ogilvy as part of a WPP deal – with this star-studded in-flight safety film with Comic Relef and kids’ charity Flying Start. Nicely done even if you’re a ...

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British Airways is still flying but who exactly is it serving?

How time flies: here’s BBH’s last big campaign for British Airways, all of six years ago. Computer problems were one of the things these intrepid aviators didn’t need to face, the cause of the disastrous BA meltdown at Heathrow and ...

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British Airways reviews account at BBH – again

British Airways owner IAG (which also owns Iberia) is reviewing its creative and media accounts – at BBH and Carat respectively. The review seems to be procurement led, increasingly the way these days. IAG is under the cosh, reporting a ...

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