British Airways is a “British Original” according to agency Uncommon Creative Studio, which is a neat way of ducking the issue that it’s hard to find anything good to say about our once-esteemed national carrier. Loses your booking? And your ...
Read More »BA media takes off from WPP to Omnicom
Omnicom Media Group has won British Airways media from WPP in a last round pitch against Havas. WPP, which yesterday won most of Coca-cola’s massive creative and media review, also lost BA creative and customer experience (CX) to Uncommon Creative ...
Read More »Uncommon challenges WPP in last round of BA pitch – might the two join forces?
Uncommon is reportedly challenging WPP in the last round of the British Airways pitch. Relative newbie Uncommon, a breakaway from WPP’s Grey in 2017, is an interesting choice by BA to challenge incumbent WPP’s team based around Ogilvy. There is ...
Read More »British Airways tiptoes back into the air with Ogilvy
British Airways is saddling up for a (hoped-for) return to the air with its first post-pandemic campaign. “We all have something that makes us fly,” it says, “for us it’s you.” Well, yes. From WPP’s Team Horizon headed by Ogilvy, ...
Read More »Why are there so many big agency reviews?
Lots of creative accounts move when a new client comes in. A review is nearly always on the cards even if the business sometimes stays where it was. But the ad world seems awash with big agency reviews at the ...
Read More »BA Holidays targets sensible bargain hunters
British Airways, probably once the most respected UK brand, has a bit of making up to do – recently coming near the bottom in a big customer poll. Under boss Willie Walsh BA has resolutely put profits before brand and, ...
Read More »British Airways centenary ad looks back to a more civil era
British Airways is marketing its centenary this year (the centenary of its many forebears actually, it didn’t become BA until 1974) with an Ogilvy campaign hymning..good old Britain. And flying the flag (a rather more memorable BA campaign than anything ...
Read More »BBH bids star-studded safety farewell to BA
BBH is signing off from British Airways – which is headed to Ogilvy as part of a WPP deal – with this star-studded in-flight safety film with Comic Relef and kids’ charity Flying Start. Nicely done even if you’re a ...
Read More »British Airways is still flying but who exactly is it serving?
How time flies: here’s BBH’s last big campaign for British Airways, all of six years ago. Computer problems were one of the things these intrepid aviators didn’t need to face, the cause of the disastrous BA meltdown at Heathrow and ...
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