Tag Archives: british airways

British Airways, probably once the most respected UK brand, has a bit of making up to do – recently coming near the bottom in a big customer poll. Under boss Willie Walsh BA has resolutely put profits before brand and, ...

British Airways is marketing its centenary this year (the centenary of its many forebears actually, it didn’t become BA until 1974) with an Ogilvy campaign hymning..good old Britain. And flying the flag (a rather more memorable BA campaign than anything ...

BBH is signing off from British Airways – which is headed to Ogilvy as part of a WPP deal – with this star-studded in-flight safety film with Comic Relef and kids’ charity Flying Start. Nicely done even if you’re a ...

How time flies: here’s BBH’s last big campaign for British Airways, all of six years ago. Computer problems were one of the things these intrepid aviators didn’t need to face, the cause of the disastrous BA meltdown at Heathrow and ...

Another big ripe plum has fallen into Ogilvy London’s lap courtesy of its WPP parent, British Airways (mostly from BBH, below) hard on the heels of Vodafone and Walgreens Boots Alliance, three creative accounts with a combined media billing of ...

British Airways owner IAG (which also owns Iberia) is reviewing its creative and media accounts – at BBH and Carat respectively. The review seems to be procurement led, increasingly the way these days. IAG is under the cosh, reporting a ...

Virgin Media, now owned by John Malone’s Liberty Media, has appointed Kerris Bright as its new CMO. Former marketing boss Richard Larcombe is staying with Virgin as director of brand and marketing. Bright will report to COO Dana Strong. A ...

Britain isn’t all about Guardsmen in furry hats outside Buckingham Palace and Boris Johnson – and plodding around the West End trying to find a loo – so credit to British Airways and Visit Britain for offering an alternative view ...

First it was Dave Trott Now it’s another advertising legend that I’m going to spend a blog sucking up to. Last week I went along to the Admap 50th Anniversary party, where Rory Sutherland was one of the guest speakers. ...