Tag Archives: BP

BG’s Peter Henshaw takes the communications hot seat at BP

Timing is (also) all in the wacky world of corporate communications (see Morrisons story) and BG’s head of government affairs Peter Henshaw may demonstrate just that as he moves into the BP communications hot seat formerly occupied by unfortunate former ...

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More bad news for Andrew Gowers as BP looks for PR supremo

PR has proved to be something of a vale of tears for former Financial Times editor Andrew Gowers. First he joined Lehman Brothers shortly before the US investment bank imploded in 2008 and then he took up the reins as ...

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Coke still world’s biggest brand as BP drops out of Interbrand’s top 100

It’s hardly surprising that BP has taken a powder in the brand stakes following the Deepwater Horizon disaster but Interbrand’s new list of the top 100 brands which shows it dropping off the radar entirely won’t make BP marketers any ...

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Is the BP brand really in such poor shape?

One hesitates to take issue with Mark Ritson, the esteemed marketing consultant and columnist on Marketing Week but he does seem a little confused in his latest fulminations about BP. According to Ritson the recent RBS “buy” notice on BP ...

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