Tag Archives: bmb

Jason Cobbold takes the reins at BMB

London agency BMB has hired Jason Cobbold (below) as its new CEO. Cobbold was at US-based innovation agency Redscout and before that a senior suit at Publicis and BBH. He replaces long-serving Juliet Haygarth who left in December for health ...

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BMB debuts for loneliness campaign with thought-provoker

A while back BMB won the Campaign To End Loneliness charity account – which we noted was a somewhat ambitious undertaking – and here’s its first effort, with John, a young man, cut off from all contact for a week. ...

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BMB wins Snapple’s social marketing in the UK

US fruit drink and iced tea brand Snapple has picked BMB to develop a new approach to its social marketing. Previous marketing efforts in the UK have involved adapting US content for UK social channels. Snapple’s new brand position is ...

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BMB wins Campaign to End Loneliness uphill task

London agency BMB has been appointed to handle the Campaign to End Loneliness account, a new one on me but they’re supposed to be spending £4m this year and next. Can you really end loneliness? Isn’t it a (disagreeable) part ...

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KP Nuts returns to TV with BMB’s choosy elephant

KP Snacks’ KP Nuts are returning to TV after 24 years – along with lots of social, Facebook etc – with a characteristically economical campaign from BMB. It’s that elephant in the living room again. Apparently the enemy is supermarket ...

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Joe Root fails to score for New Balance

Trainer brand New Balance is banking on cricket this summer, a wise move because there’s lots of it and (fingers crossed) the sun seems to be shining. There’s no finer exponent of the old game (and its newer variants) than ...

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