Tag Archives: bmb

BMB debuts for loneliness campaign with thought-provoker

A while back BMB won the Campaign To End Loneliness charity account – which we noted was a somewhat ambitious undertaking – and here’s its first effort, with John, a young man, cut off from all contact for a week. ...

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BMB wins Snapple’s social marketing in the UK

US fruit drink and iced tea brand Snapple has picked BMB to develop a new approach to its social marketing. Previous marketing efforts in the UK have involved adapting US content for UK social channels. Snapple’s new brand position is ...

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BMB wins Campaign to End Loneliness uphill task

London agency BMB has been appointed to handle the Campaign to End Loneliness account, a new one on me but they’re supposed to be spending £4m this year and next. Can you really end loneliness? Isn’t it a (disagreeable) part ...

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KP Nuts returns to TV with BMB’s choosy elephant

KP Snacks’ KP Nuts are returning to TV after 24 years – along with lots of social, Facebook etc – with a characteristically economical campaign from BMB. It’s that elephant in the living room again. Apparently the enemy is supermarket ...

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Joe Root fails to score for New Balance

Trainer brand New Balance is banking on cricket this summer, a wise move because there’s lots of it and (fingers crossed) the sun seems to be shining. There’s no finer exponent of the old game (and its newer variants) than ...

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BMB unveils arresting quickie for Hula Hoops

Is there anything good about Hula Hoops? Surprised they’re still with us but agency BMB has hit the seven per cent solution and determined two properties: you can stick them on the end of your fingers (how good is that?) ...

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BMB hires Engine’s Chalkley as new CCO

Jules Chalkley, creative director at Engine, is joining BMB (formerly Beattie McGuinness Bungay) as CCO. At Engine Chalkley headed its government business, working closely with agency WCRS on accounts including the Royal Navy. Before Engine he worked at RKCR/Y&R. Chalkley ...

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Adam&eve beats London’s finest to McCain

The London agency you don’t want to come up against these days is adam&eveDDB and, as expected, it’s hoovered up £20m frozen food account McCain to add to Virgin Atlantic it won a few weeks ago. McCain had been with ...

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