Tag Archives: big fuel

Big Fuel founder Avi Savar to head first Cannes Branded Content awards jury

The Cannes Lions international Festival of creativity (hereafter to be known as Cannes Lions) is launching yet another award, this time for Branded Content & Entertainment. The jury will be headed by Avi Savar (pictured), founder of social media agency ...

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Publicis Groupe buys Mediagong, WPP buys China’s CIC – when’s the big deal coming?

Publicis Groupe has added yet another digital company to its vast array of same, France’s Mediagong agency which employs about 50 people and will work with Leo Burnett. Mediagong’s clients include Accor hotels, Bel, Crédit Agricole, Danone, Dessange International and ...

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Why Big Fuel could run out of gas after losing GM

It’s difficult not to feel a smidgen of sympathy for General Motors whirlwind marketing supremo, Joel Ewanick (pictured). Clearly he’s bitten off more than even he can chew with a stupendous $5bn global creative advertising and media planning/buying review. Five ...

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Publicis Groupe launches new global mobile and social media agency CRM365

You’d think that Maurice Levy’s already had enough digital media agencies with Digitas, Razorfish and two acquisitions this year in Rosetta Marketing Group and Big Fuel. But Levy (pictured), an IT expert himself in the days when computers were rather ...

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WPP lines up deal to buy $40m Rockfish Interactive

What fun it must be to own a digital agency with the all the world’s marcoms giants, led by WPP and Publicis, eager to buy you. WPP, headed by Sir Martin Sorrell, is reported to be lining up a deal ...

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