Tag Archives: bbdo

Omnicom’s BBDO and DDB close in on $300m Exxon Mobil

Reports from the US suggest that Omnicom agencies BBDO and DDB have made the final cut for Exxon Mobil’s creative ad account, along with historic Exxon (Esso) partner McCann-Erickson. Exxon is still the world’s biggest company by market value (ahead ...

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First Effie Index shows big names top ad effectiveness charts

Which is what you’d expect really but it’s reassuring to know that Procter & Gamble, Unilever, Kraft, Nestle and Coca-Cola (all its brands presumably) haven’t been wasting all that marketing money. And neither have single brands McDonald’s, Pepsi, Coca-Cola, Chevrolet ...

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Mars moves from TBWA to BBDO – so is Omnicom still laughing?

Well Omnicom CEO John Wren will have breathed a sigh of relief when he discovered that one of his biggest accounts -$1.6bn Mars – was staying in the family when it decided to dump TBWA. It’s moving most of its ...

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