Tag Archives: axe

BBH boosts Brits at Cannes with 28 Lions

My friends at Bartle Bogle Hegarty have pointed out to me (in that terribly British, more in sorrow than anger way of theirs) that while the British performance at Cannes may or may not have been disappointing (I called it ...

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DDB Paris takes Playboy shower gels back to 1967 and Hugh Hefner

Well it says here that they’re ‘new’ Playboy shower gels but this campaign by DDB Paris (wisely or unwisely) harks back to the era when Playboy was cool, circa 1967. These days, in advertising terms anyway, this is Axe (or ...

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BBH unleashes Axe Anarchy in NYC

This is a brave one from Bartle Bogle Hegarty London and Unilever: an ad for as new fragrance that unleashes anarchy in New York City, complete with firemen and burning buildings around Central Park. You don’t need a particularly long ...

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Lynx (or Axe) launches women’s body spray Attract for Her – sort of

Unilever’s Lynx (or Axe, depending on where you are in the world) is launching its first women’s line extension Attract for Her body spray, except it’s not really because it’s not be marketed specifically at women but they can buy ...

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The men from the ministry in hot pursuit of Zatak deodorant’s ‘overtly sexual’ campaign in India

Paras Pharmacueticals and its agency Triton Communications have made no bones about their intention to out-Axe Unilever’s Axe deodorant in India but the Ministry of Information and Broadcasting thinks it has gone too far with its latest campaign which it ...

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