Tag Archives: Asda

Tesco and its rivals need new ideas to combat Asda’s price guarantee

Asda’s really getting under the skin of its rivals with its promise that its controversial price guarantee scheme is here to stay. The promotion helped the grocery retailer grow like-for-like sales by 1.6 per cent in its fourth quarter, quite ...

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Will Morrisons deal be fifth-time lucky for fashion guru George Davies?

Dalton Philips, the new boss at Morrisons, is ringing the changes and next on the list is a big move into clothing. To that end he’s talking to fashion business veteran George Davies, the creator of Next, George (for Asda), ...

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New management brooms bring ad reviews at Easyjet, DFS and moneysupermarket

UK budget airline Easyjet is reviewing its creative account at Publicis following a change of top management while furniture megastore DFS is doing the same to its whopper £92m media account, the eighth-biggest in the UK according to Campaign. And, ...

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Will Hersheys deal with Asda appeal to UK consumers?

Kraft’s acquisition of Cadburys last year seems to have stirred its great rival Hershey into making a move into the European market. But will it be able to adapt its flavours to the tastes of the European consumer? The chocolate ...

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Hershey finally joins global chocolate wars through deal with Asda

Following its acquisition of Cadbury Kraft is making a determined effort to become numero uno in chocolate ahead of long-time rivals Mars and Nestle and now, Hershey, the venerable American maker, is making a belated attempt to crash the party ...

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Sainsbury’s, Waitrose edge ahead in UK supermarkets battle

Only by a little bit, mind, as the UK’s grocers (who sell a lot more than groceries these days) appear to have fought each other to a standstill in their last quarter’s trading. Sainsbury’s sales increased by 6.1 per cent ...

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