Tag Archives: apple

$60m iAd shows that Apple is finally a media owner

It’s been coming for ages of course but Apple is now a fully-fledged media owner with claimed orders of $60m (about half of US total mobile ad expenditure) for its iAd system, set to launch when the new iPhone 4 ...

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How Apple makes all that iPhone money

This is how Marketing Week columnist Mark Ritson works it out anyway. And it’s all well and good until you get to the notorious Foxconn assembly plant in China which is currently putting up its miserly wages in the face ...

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Google’s AdMob clearance is another blow for Apple

The US competition authorities have cleared Google’s acquisition of mobile ad network AdMob, in part because rival Apple (which tried to buy AdMob) bought Quattro Wireless and has launched its own mobile ad service iAd. AdMob is bigger than Quattro ...

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Google unveils its Apple-basher TV

As ever Google is doing its damndest to steer us into a bright new future, in particular one in which “one man, one company, one device, one carrier” doesn’t rule the roost and our wallets. That wouldn’t be Steve Jobs, ...

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Google and Intel team with Sony to crack set top TV market

Google and Intel are teaming to offer a ‘smart TV’ platform aimed at bringing web services into the box in the corner of the room by combining Google’s Android operating system with Intel’s Atom microprocessor. The key to this latest ...

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Like button takes Facebook closer to world domination

Facebook is introducing a ‘Like’ button to third party websites which means that users can add topics, products and content they like to their Facebook profiles. With over 400m users the company is certain to be sitting on a priceless ...

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UK adspend starts to rise – Havas is up too

The IPA’s latest Bellwether report of UK advertisers says that 21 per cent spent a bit more in the first quarter of 2010 compared to just over 16 per cent who didn’t, leading to a modest rise of about 4.5 ...

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Now US business goes Apple app crazy

At long last Apple is cracking the corporate market, instanced by booming sales of iPhones (27 per cent of the US market in February) and the new iPad. Buyers are apparently being wooed by the ever-growing number of Apple apps ...

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