Tag Archives: apple

Murdoch's online audience drops away as paywall time approaches

It’s approaching crunch time for News International and its brave, some would say foolhardy, attempt to get people to pay for viewing the Times and the Sunday Times online. According to Experian Hitwise, since the company introduced registration and separate ...

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Google launches one-stop display network

Just when you thought Apple had taken the lead in the race to become the world’s biggest new media owner with its iAds platform arch-enemy Google has struck back with the launch of its new Google Display Network, a single ...

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Queen of the Net Mary Meeker predicts new online ad boom

That’s Morgan Stanley’s internet analyst Mary Meeker who told a conference in New York that online advertising is due for another huge boost based on figures showing that it takes just 13 per cent of US adspend although it accounts ...

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Apple and Google square up over iAd and AdMob

Apple boss Steve Jobs wants to keep Google and its recently-acquired AdMob mobile ads business off iPhones and iPads by banning them from its new iAds system due to launch in July. He says iAd will only take app ads ...

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$60m iAd shows that Apple is finally a media owner

It’s been coming for ages of course but Apple is now a fully-fledged media owner with claimed orders of $60m (about half of US total mobile ad expenditure) for its iAd system, set to launch when the new iPhone 4 ...

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How Apple makes all that iPhone money

This is how Marketing Week columnist Mark Ritson works it out anyway. And it’s all well and good until you get to the notorious Foxconn assembly plant in China which is currently putting up its miserly wages in the face ...

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Google’s AdMob clearance is another blow for Apple

The US competition authorities have cleared Google’s acquisition of mobile ad network AdMob, in part because rival Apple (which tried to buy AdMob) bought Quattro Wireless and has launched its own mobile ad service iAd. AdMob is bigger than Quattro ...

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Google unveils its Apple-basher TV

As ever Google is doing its damndest to steer us into a bright new future, in particular one in which “one man, one company, one device, one carrier” doesn’t rule the roost and our wallets. That wouldn’t be Steve Jobs, ...

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Google and Intel team with Sony to crack set top TV market

Google and Intel are teaming to offer a ‘smart TV’ platform aimed at bringing web services into the box in the corner of the room by combining Google’s Android operating system with Intel’s Atom microprocessor. The key to this latest ...

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