Tag Archives: apple

Apps get serious backing from the Sun, the FT and Keith Weed

Signs that apps are taking over the world are getting stronger every day as major publishers show how seriously they take the genre, with an accelerating stream of launches and success stories. News International has just launched a paid for ...

Read More »

Adidas pulls $10m Apple iAds campaign after creative control row

Sportswear giant Adidas has pulled a planned $10m iAds campaign on Apple’s iPhone because of the technology company’s insistence on vetting creative. Adidas is also said to be unhappy with media placement and the (relative) lack of support for other ...

Read More »

Does a 21 per cent share mean a win for Apple in the US mobile ads war?

It might well do as Apple has only been selling mobile ads since July and its iAd platform, currently on the latest iPhones and iPods, doesn’t debut on the best-selling iPad until November. Market researcher ICD reckons Apple will take ...

Read More »

Coke still world’s biggest brand as BP drops out of Interbrand’s top 100

It’s hardly surprising that BP has taken a powder in the brand stakes following the Deepwater Horizon disaster but Interbrand’s new list of the top 100 brands which shows it dropping off the radar entirely won’t make BP marketers any ...

Read More »

Apple backs down over app developer rules, Google trumpets display offer

Apple doesn’t back down very often but it’s given way on the crucial issue of ‘apps’, one the prime driving forces behind the phenomenal take-up of the iPhone and iPad. Yesterday it announced it would accept apps developed with alternative ...

Read More »

Google steps into internet TV war

Just a week after Apple’s Steve Jobs unveiled his miniaturised version of Apple TV, Google has stepped up to announce Google TV will launch in the US this autumn and around the rest of the world next year. For many ...

Read More »