Tag Archives: apple

Apple’s Rebecca Van Dyck wins top marketing job at Levi’s

And before any agencies think they have a chance of unseating recently-appointed worldwide agency Wieden + Kennedy at the jeans maker we should point out that, prior to joining Apple in 2007, Rebecca Van Dyck spent 12 years at W+K, ...

Read More »

Is Rupert Murdoch just too old for this The Daily new media lark?

Well if you look at this presentation for the launch of his new iPad paper The Daily you might come to that conclusion. Editor Jesse Angelo does a good job, clearly understanding all of it and then Rupe himself emerges ...

Read More »

Top Ogilvy creative duo Godici and Ketchum quit for BBDO New York

Tom Godici and Greg Ketchum, ECDs at Ogilvy New York, have quit to take up the same roles at BBDO. Godici was formerly a group creative director at TBWA Chiat Day in New York while Ketchum formerly worked on the ...

Read More »

Now Google challenges Microsoft Windows with Chrome OS

There’s no stopping those Googlers in their drive for world domination and now they’re taking on Microsoft (and ultimately Apple) with Chrome OS, a new operating system that relies solely on internet or ‘cloud’ storage for software. Chrome OS is ...

Read More »

Apple beats Blackberry and Android in brand loyalty league

They may be the sexiest, must-have items on any cool consumer’s shopping list but smartphones don’t currently achieve as much brand loyalty as people might expect. how to get your ex back in usa New multi-market research by Gfk found ...

Read More »