Tag Archives: apple

Amazon takes on Apple and Google with ads on new Kindle

Amazon’s new Kindle book reader, due to start shipping in the US in May, will feature full screen screensaver ads and banner ads at the bottom of pages. The new Kindle at $114 will be $25 cheaper than the current ...

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Surging Facebook drives UK online display growth

For a decade now online display advertising has been the poor relation of search (mainly Google) but now in the UK display is growing far faster than search, 27.5 per cent up in 2010 compared to eight per cent for ...

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Apple wins Brand Channel’s product placement of the year prize

With product placement finally limping on to UK TV screens this week (the first was a Nestle coffee machine on ITV for a round £100,000) it’s timely to have a look at a rather more developed market, this time movies ...

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Apple’s Rebecca Van Dyck wins top marketing job at Levi’s

And before any agencies think they have a chance of unseating recently-appointed worldwide agency Wieden + Kennedy at the jeans maker we should point out that, prior to joining Apple in 2007, Rebecca Van Dyck spent 12 years at W+K, ...

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