Tag Archives: apple

Steve Jobs leaves a daunting but inspiring legacy

US president Barack Obama hit the nail on the head when he said that Steve Jobs, who has died aged 56, was: “brave enough to think differently, bold enough to believe he could change the world and talented enough to ...

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Interbrand names 2011’s 100 best brands (this time Apple makes the top ten)

And here they are (in billions of dollars) according to the big brand consultancy: 1/Coca-Cola (71.8); 2/IBM (69.9); 3/Microsoft (59); 4/Google (55.3), 5/GE (42.8), 6/McDonald’s (35.6); 7/Intel (35.2); 8/ Apple (33.5), 9/Disney (29), 10 Hewlett-Packard (28.5). These things are measured ...

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Great marketer Steve Jobs steps down at Apple

Steve Jobs’ decision to step down as CEO of Apple aged 56 is hardly a surprise but it’s still a shock. Jobs, who founded the company before being kicked out and coming back to rescue it with the launch if ...

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Google’s buying Motorola, will Microsoft respond by buying Nokia?

It might as well, former Microsoft executive Stephen Elop’s rescue plan for Nokia (still the world’s biggest mobile maker) depends entirely on Microsoft’s Windows 7 phone technology to power a new but belated generation of smartphones. Google’s $12.5bn agreed deal ...

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Is the best Nokia and its agencies can hope for a ‘Swatch’ solution?

Once all-conquering companies come and go and they do so quicker these days. One-time world mobile leader Nokia looks set to be the latest. Nokia failed to notice, or respond to, the smartphone phenomenon and has been skewered by Apple ...

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Linus Karlsson’s McCann loses £35m HTC to his former agency Mother

I don’t suppose former Mother US co-founder Linus Karlsson thought that reviving McCann Erickson in London and New York was going to be easy but he’s just received rude confirmation – Mother, the agency he left last year, has won ...

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