Tag Archives: apple

Exclusive! New TBWA London creative boss Andre Laurentino on great creative work, Trevor Beattie and bringing some Brazilian magic to the UK

TBWA London has imported Andre Laurentino from Brazil as its new creative director. Laurentino, a noted novelist and screenwriter in his home country, tells us about his new job, his old job and some of the challenges he faces. 1/ ...

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Apple knocks Google off top spot in BrandZ survey

Millward Brown’s Brandz survey tries to combine image and financial performance for its rankings so Apple has surged 84 per cent over the past year to knock Google off the top spot with a brand valuation of $153bn (its market ...

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Facebook now worth $100bn as ad revenue heads for $4bn

The only commercial doubt over Facebook was the challenge of converting its humungous global numbers – 500m users and rising – into cash. But now researcher eMarketer says that its ad revenue will hit $4.05bn this year (very precise), up ...

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Amazon takes on Apple and Google with ads on new Kindle

Amazon’s new Kindle book reader, due to start shipping in the US in May, will feature full screen screensaver ads and banner ads at the bottom of pages. The new Kindle at $114 will be $25 cheaper than the current ...

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Surging Facebook drives UK online display growth

For a decade now online display advertising has been the poor relation of search (mainly Google) but now in the UK display is growing far faster than search, 27.5 per cent up in 2010 compared to eight per cent for ...

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