Tag Archives: apple

Great marketer Steve Jobs steps down at Apple

Steve Jobs’ decision to step down as CEO of Apple aged 56 is hardly a surprise but it’s still a shock. Jobs, who founded the company before being kicked out and coming back to rescue it with the launch if ...

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Google’s buying Motorola, will Microsoft respond by buying Nokia?

It might as well, former Microsoft executive Stephen Elop’s rescue plan for Nokia (still the world’s biggest mobile maker) depends entirely on Microsoft’s Windows 7 phone technology to power a new but belated generation of smartphones. Google’s $12.5bn agreed deal ...

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Is the best Nokia and its agencies can hope for a ‘Swatch’ solution?

Once all-conquering companies come and go and they do so quicker these days. One-time world mobile leader Nokia looks set to be the latest. Nokia failed to notice, or respond to, the smartphone phenomenon and has been skewered by Apple ...

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Linus Karlsson’s McCann loses £35m HTC to his former agency Mother

I don’t suppose former Mother US co-founder Linus Karlsson thought that reviving McCann Erickson in London and New York was going to be easy but he’s just received rude confirmation – Mother, the agency he left last year, has won ...

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Why do brand owners waste their precious advertising assets?

I have been very tempted to stick my chin out several times on a topic I always find curious and surprising; it’s when a major brand drops a famous creative asset for something different and not related to the past. ...

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Exclusive! New TBWA London creative boss Andre Laurentino on great creative work, Trevor Beattie and bringing some Brazilian magic to the UK

TBWA London has imported Andre Laurentino from Brazil as its new creative director. Laurentino, a noted novelist and screenwriter in his home country, tells us about his new job, his old job and some of the challenges he faces. 1/ ...

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Apple knocks Google off top spot in BrandZ survey

Millward Brown’s Brandz survey tries to combine image and financial performance for its rankings so Apple has surged 84 per cent over the past year to knock Google off the top spot with a brand valuation of $153bn (its market ...

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