That irritating EDF cuddly mascot has made another appearance, this time with a Hollywood musical backing troupe to broadcast that EDF, an Olympic sponsor, has bagged loads of tickets which it’s giving away to customers in a rewards scheme. This ...Read More »
London agency Holler has beaten off competition from Mercedes above-the-line agency AMV/BBDO, Weapon 7 and seven others to be placed in charge of social strategy and execution for Mercedes-Benz UK. The appointment has been made to help Mercedes-Benz UK engage ...Read More »
What a busy week: Facebook IPO fiasco, Adam & Eve goes for mind-boggling £60m, Jeremy Hunt on way out and why aren’t we on Google News?
OK, let’s take it from the top: Facebook’s IPO was a fiasco as there was clearly information available about the company’s struggle to reach ad revenue targets that were made available to some investors (the big boys) and not the ...Read More »
Is Adam & Eve into DDB just about the money or will it create another Omnicom super agency in London?
Should we feel sad or glad for them? Viewed one way, Adam & Eve has just paid itself an awful lot of money to acquire a decent car account, Volkswagen. Looked at in another, what is arguably the UK’s most ...Read More »
One of the hardest jobs in adland is plugging a piece of technology that the techosphere (which increasingly means most target consumers) has already decided is pants. Wieden+Kennedy in London lost the Nokia account last year when, despite some massive ...Read More »
We’ve already tried to savage AMV/BBDO’s EDF Energy film,(which features a cuddly sort of muppet/puppet) to absolutely no effect, as lots of people seem to like it. And now the French-owned energy company is rolling out another bit of its ...Read More »
But they don’t do they? Or at least not posh ads from posh agencies. They do in the US, as you can see from a quick run-through of Super Bowl ads and the current spate of ‘real life’ mini-documentaries for ...Read More »
Paul Weinberger (pictured) is chairman of Tesco agency The Red Brick Road and the creative who’s nursed Tesco along for the past 20 years, first at Lowe Howard-Spink, then Lowe & Partners and then at breakaway The Red Brick Road. ...Read More »
Just about everybody in the UK hates the big energy companies, especially foreign-owned ones like France’s EDF who are suspected, rightly or wrongly, of ripping off UK customers while others get the sweetheart deals. The solution? Send for AMV/BBDO and ...Read More »