Tag Archives: ambush marketing

LG trumps Samsung’s S4 launch with copycat poster

Samsung launched its new iPhone-killer S4 phone in the US yesterday and may be slightly miffed that rival (well, not that serious a rival) LG tried to steal its thunder with a classic piece of ambush marketing. Marketers and the ...

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Adidas and Nike battle could turn Olympic athletes into Shoeless Joes

‘Shoeless’ Joe Jackson was the baseball star who was banned for life following the famous ‘Black Sox’ scandal when members of the Chicago White Sox baseball team were convicted of fixing the 1919 World Series. Now some more contemporary sporting ...

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