Tag Archives: aegis

My pick of 2012: Follow the Frog, Wieden+Kennedy and Jerry Buhlmann

All right, league tables of achievement are as commonplace as turkeys right now. Why burden you with another one? Well, I’ve been asked to – by the good folk at More About Advertising. So: Ad of the Year. Yes, I ...

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Returning ‘revenue’ boss Peter Huijboom may be a contender for the top job at Dentsu-owned Aegis

Former Synovate CEO Peter Huijboom (left) is returning to Aegis as its first ‘global director of business integration,’ charged with identifying ‘revenue synergies’ between Aegis and new owner Dentsu, which bought the media buying network for £3.2bn earlier this year. ...

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Will new FXB ad exchange be the revenue winner Facebook is searching for?

In terms of increasing its ad revenue it might be. Facebook is launching Facebook Ad Exchange (FXB) a real-time ad exchange similar to those already employed by Google and Yahoo. The system allows marketers to bid in real time to ...

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