Tag Archives: aegis

It’s Mcgarrybowen again as Dentsu’s jewel snaps up United Continental

Merged US airline United Continental has appointed Dentsu-owned Mcgarrybowen and indie media shop Horizon to handle its $100m account against competition from Arnold Worldwide and MPG and TBWA and PHD. Mcgarrybowen, headed by former Y&R veteran John McGarry, is the ...

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Four big marcoms groups control 96 per cent of Indian ad market

Well according to this report in First Post they do, which is pretty staggering if it’s true. The report is actually about WPP’s decision to outsource up to 100 North America back office job to India as it tries to ...

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So is global media buying really a gigantic fiddle?

The UK’s Mail on Sunday thinks so, highlighting the case of Aegis Germany boss Aleksander Ruzicka who was jailed last year for trousering substantial backhanders (or ‘discounts’) from media owners. This sudden interest has been prompted by the likely sale ...

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