Tag Archives: advertising

TV boom times are back – for a few months at least

According to respected research firm Enders Analysis they are anyway. Enders forecasts that the UK TV market will be up by around 20 per cent in April and May this year compared to last, following tiny increases at the start ...

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PR agencies in a spin over Vodafone

A little online barney between two UK PR agencies has caused some amusement among the nation’s spinners this morning. Apparently Vodafone’s recently appointed agency, Paratus, (slightly toffy name, Latin for ‘prepared’ we believe) sent out an erroneous release to bloggers ...

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In praise of Bart Becht’s £92m

Bart Becht

That’s right – £92m ($140m) – the sum Reckitt-Benckiser CEO Bart Becht picked up for his labours in 2009. Actually City & Wall Street doesn’t know quite what to make of this. A big chunk of it was Becht cashing ...

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More big media deals going pear-shaped, AOL wants to ditch Bebo

Which the hapless ISP bought from its British owners for a chunky $850m just two years ago. AOL itself was the agent of probably the biggest botched deal in media history when it ‘bought’ massive media conglomerate Time Warner in ...

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Another first for Rod Liddle – but was he right about afro-Caribbean crimes?

Rod Liddle, who now no longer appears to be in line to edit the Independent, is the first blogger to be censured by the Press Complaints Commission. This is for asserting, back in December, that afro-Caribbean young men were ‘overwhelmingly’ ...

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Seven reasons why print is not dead yet

Twenty years after the launch of internet computing, a period during which global web traffic has grown at an average of 425 per cent a year, on a planet with over one billion active personal computers and over four billion ...

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Unilever sets the pace in digital media with new Lynx campaign by BBH on iAds

Unilever chief marketing officer Keith Weed is putting his company’s money where his mouth is with the new campaign for the Lynx Excite range, which will be spearheaded by an iAd promotion by BBH on Apple’s mobile advertising network. According ...

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