Tag Archives: advertising

Young audience drops TV, live events on the up says Deloitte

New ITV boss Carolyn McCall is just settling into her new plush new seat at the the UK’s biggest free-to-air broadcaster but she might not be too pleased to see the latest report from Deloitte’s technology, media and telecoms practice ...

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Why 2018’s New Model Ad Agency is one we know already

Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view we particularly enjoyed was that of John Townshend of Now in Campaign where he playfully plumped for “Martypops” coughing up ...

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Sid Lee launches Colonel Sanders on an unsuspecting France

Wanna know what finger lickin’ good is in French? Course you did. It’s here in a new campaign from Sid Lee Paris for KFC, as the Colonel himself lands in France to show the natives what they’ve been under-estimating (KFC ...

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Cadbury takes reality route in VCCP debut

Cadbury is one of the those quasi-legendary UK accounts, sponsor of some good even great advertising over the years – but, also, much else besides. Now it’s owned by Mondeleez International of course, which may or may not be a ...

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Karmarama confounds critics with impressive Army outing

Much hoopla in the media about this new British Army campaign from Karmarama, building on last year’s ‘This Is Belonging.’ Seems there was a plan at some stage to move away from the long-serving tagline ‘Be The Best’ (it’s still ...

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BBH finds a clear purpose for Trainline

Trainline is trumpeting a new “brand platform” – ‘Wonderfully predictable,’ in essence taking the angst out of train travel, in a new international campaign from BBH. So we have an angsty chase scene, set in Kiev’s central station (which has ...

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The&Partnership dresses Toyota in drag for Aygo campaign

Toyota has enlisted four drag queens for its new multi-media Aygo campaign through The&Partnership – as you do – to celebrate “the bold cheeky personality of the Aygo” (a small car). Toyota brand awareness manager Emma Lane says: “We love ...

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