Tag Archives: advertising

Zulu heads out on the highway with ‘Common Ground’ for Harley-Davidson

Harley-Davidson is celebrating 100 years in Canada with a series of ad-doc travelogues by Toronto agency Zulu Alpha Kilo. Harleys do divide opinion among the motorcycle fraternity – are they ‘Born To be Wild’ or pussycats? – but Zulu seems ...

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IKEA tries a new direction in Rethink’s Canadian debut

Is IKEA pondering a switch ‘The Wonderful Everyday’ to ‘The Beautiful Possibilities?’ Which suggests a nudge upmarket. Here’s its first ad from newly-appointed independent Canadian agency Rethink with the new line – plus a spin on Louis Armstrong’s old standard ...

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Who are these (agency) guys Butch?

Does anyone know who these people are? The trade press is littered with pictures of them grinning like maniacs. I think we should be told.

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Mars launches Deli-Catz treats with A&E’s fatal attraction

Mars is launching Dreamies Deli-Catz treats (where do they get these names from?) for pampered felines, reminding us that cats are carnivores so these things contain 80 per cent meat. Adam&eveDDB is in the chair with a global film that, ...

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Can Goodby Silverstein get Pepsi back on track?

Pepsi landed itself deep in the mire back in April with an in-house effort featuring Kendall Jenner, co-opting protest in its fizzy cause. Now it’s sensibly added the excellent – and seasoned – Goodby Silverstein & Partners to handle its ...

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Hegarty bounces back with Camden Town Brewery TV debut

Sir John Hegarty of BBH fame is back in the saddle, this time through his “incubator” outfit The Garage Soho. Hegarty is behind this new campaign – ‘Raise Hells’ – for Camden Town Brewery (it makes Camden Hell lager) in ...

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Adam&eveDDB: Marmite and the £110m money mountain

Whether or not something is “Marmite” has entered the language – you love it or hate it – thanks to a campaign from DDB London some years back. Now new incarnation adam&eveDDB has produced one of the stunts of the ...

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