Tag Archives: advertising

Is Esso’s ‘reindeer princess’ from A&E a snowy waste?

Here’s a seasonal oddity, the true story of a ‘Reindeer Princess’ reindeer racer courtesy of Esso and adam&eveDDB. A formerly troubled soul, now with a wife and a daughter. Plus a previously lonely and unfulfilled reindeer. All to show that ...

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72andSunny lauds the good bits of Google

Where would we all be without Google? We’d be up a well-known creek without a paddle, of course, but is it really a force for good? Google Search is, according to this new piece of cheerleading from 72andSunny. Trouble is, ...

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Now Accenture wins Vatican media communications

We’ve noticed that Accenture Interactive is taking over (bits of) the corporeal world, now it’s expanding its horizons to matters spiritual with the new task of launching Vatican News, described as “part of the Vatican reform aimed at finding new ...

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Emotional Samsung tale is top YouTube ad of 2017

This is the most watched ad on YouTube in 2017, 150 million views for an epic tale from Samsung India Service. Dunno if it’s a great ad but it says something reassuring about 150 million people, even in grim old ...

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Merkle picks Crawley-Boevey to spearhead ambitious Europe expansion plans

Dentsu Aegis’ biggest deal in recent years is its majority stake in US-based performance marketing agency Merkle for about $800m and, since then, Merkle has been busily expanding in Europe, buying Dutch firm Oxyma a few weeks back. Now, in ...

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Publicis groups all US creative agencies together

Sir Martin Sorrell may say that he wants WPP to behave more like “one company” but his rivals seem to be getting there ahead of him. According to Adweek Publicis has confirmed that it is moving all its agencies – ...

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San Francisco start-up TBD lands Nokia digital health

Talk about a flying start. New San Fancisco agency TBD, formed by creative Rafael Rizuto, strategist Virginia Wang and CEO Jordan Warren, has started life by being named as agency of record for Nokia’s digital health division for campaigns across ...

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Jonathan Sant of Cubo: why Graham Fink is my ad hero

There are many who can write a more intimate or authoritative account of my hero choice: Graham Fink. After all, he’s not exactly a stranger in the industry. An iconic creative talent who blurs the lines between advertising and art. ...

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Kelly’s of Cornwall celebrates Xmas in 17 seconds

Ice cream maker Kelly’s of Cornwall has been running a campaign by agency Isobel – in Cornish. Here’s one of its Christmas offerings. A diverting deployment of 17 seconds. Produced in-house at the agency. MAA creative scale: 7.

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