Tag Archives: adidas

Adidas leapfrogs Nike in World Cup stakes – but is it all balls?

Well in Adidas’ case it seems to be, with its controversial Jabulani ball accounting for much of the online buzz that has allowed it to overtake ‘ambush’ marketer Nike as the most recognised sport brand. Adidas is an official sponsor ...

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FIFA crisis as World Cup sponsors miss out

The World Cup in South Africa will generates billions in income for organisers FIFA but the main World Cup sponsors – Adidas, Coca-Cola, Emirates, Hyundai, Visa and Sony – will be looking hard at the $40m a year (they pay ...

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Vodafone tops IPL sponsors, Adidas and Coke lead in World Cup

Vodafone has emerged as the most noticed sponsor in the Indian Premier League cricket competition ahead of title sponsor DLF real estate, according to an Asia Pacific region survey by media agency MEC. Even though the FIFA World Cup hasn’t ...

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World Cup nerves for advertisers like Adidas as well as the players

The biggest fear for players selected for World Cups is either getting injured in the warm-up friendlies or, in some cases, not making the final cut. Advertisers have the same fears for these young men too, as they’ve signed a ...

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World Cup marketing battles kick off

A small pub in Pretoria, South Africa, host to next month’s football World Cup, has just been banned from putting up a sign that reads “World Cup 2010”. The pub had fallen foul of the courts, which deemed that it’s ...

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