Tag Archives: adam & eve

Advertising is one long journey through life for the boys at Adam & Eve

All advertising is, in a certain sense, the cultivation of cliché. Agencies first determine – with whatever artifice their planning departments can provide – suitable socio-economic stereotypes which their creative departments then bombard relentlessly with the most seductive messages they ...

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Can all-conquering Mcgarrybowen crack Europe as it takes over Dentsu agencies?

Mcgarrybowen was the US agency of the year in 2011, winning a string of big accounts with its no-nonsense old-style Madison Avenue approach to business. These included Bud Light, Burger King, Sears, United Continental and sone brands from Kraft. The ...

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