Tag Archives: 72andsunny

72andSunny and Samsung hit Apple where it hurts

Well this isn’t the greatest ad you’ve ever seen (no Tony Kaye for this one) but it certainly kicks Apple in the goolies. Is the Samsung GS3 better than the iPhone 5? More crucially are people who buy the Samsung ...

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72andSunny powers K-Swiss to One Show client of the year award

Is this how we see bosses cum entrepreneurs these days? Once sleepy Swiss tennis shoes brand K-Swiss won Client of the Year at New York’s One Show for this campaign by 72andSunny featuring its (fictional) MFCEO, played by Eastward and ...

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New Benetton ‘Unhate’ campaign rattles the Pope

Benetton, from time to time a rather contentious jumper manufacturer, has struck another winner (in publicity terms at least) with its new ‘Unhate’ campaign. This features supposedly opposing world leaders enjoying a jolly good snog with each other. And the ...

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Matthew Bull sets up The Bull-White House with MDC Partners

Former Lowe London boss Matthew Bull is setting up a new agency in New York, The Bull-White House, with backing from Toronto-based marcoms group MDC partners. MDC, which owns Crispin Porter+Bogusky and 72and Sunny among others, will own 51 per ...

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Ever-ambitious MDC Partners snaps up fashion agency Laird+Partners

Miles Nadal’s Toronto-based MDC Partners, owner of Crispin Porter+Bogusky and 72andSunny among others, has bought a majority stake in high-flying fashion ad agency Laird+Partners. Laird was founded in New York by Trey Laird in 2002 and numbers Donna Karan, Tommy ...

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Fiat 500 drives back into the US to Jailhouse Rock

Not very much of the Elvis Presley classic alas but the opening few bars herald the return of Fiat (the new owner of Chrysler of course) to the US market with its cute Fiat 500, its revamp of 1957’s iconic ...

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