Companies still all at sea in social media says Firefly Millward Brown

A new survey by Firefly Millward Brown shows that clients are still struggling to market their brands successfully in social media despite pouring an increasing amount of money into it. The survey, which FMB claims is the first global study, ...

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Publicis Groupe snaps up Johan Bjorksten’s Eastwei PR business in China – why is rival Sir Martin Sorrell so quiet?

Ever since Publicis Groupe boss Maurice Levy decided not to retire the French marcoms group has been in rampant rabbit mode, snapping up agencies here there and everywhere. Now it’s bought Eastwei Relations in China along with Swedish founder Johan ...

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UK’s ASA watchdog bans Beyonce’s boobs – before 7.30pm

Beyonce has made a sexy commercial for the launch of her new Heat fragrance for Coty and the UK’s ad watchdog the Advertising Standards Authority has banned its transmission before 7.30, apparently because it looks as though her untethered boobs ...

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Revenues and profits up but still nobody loves ITV

That’s not quite true, shareholders will be pleased that the price is up nearly 50 per cent year on year and that the company has reported an 11 per cent rise in revenues for the first nine months of 2010 ...

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Here’s Publicis Groupe’s Maurice Levy at home for Twitter

Publicis Groupe has decided to make a bigger splash on Twitter and here’s the YouTube video it’s using to launch it. It’s a rare opportunity to see Le grand fromage at home, surrounded by his admiring minions who seem to ...

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