Ladies, are you getting tired of the Old Spice guy?

Here he is plugging another Old Spice product, Komodo named after the eponymous dragon. It seems a bit harsh to say that actor Isaiah Mustafa is suffering from wear-out already but a bare-chested bloke (however handsome) with a predictable line ...

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Mediacom battles on with branded entertainment

Persuading clients that they should make their own programmes as opposed to buying TV spots or investing in product placement has been a long hard struggle for both creative and media agencies. There seem to have been two main problems: ...

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German bosses at Jaguar sack Euro RSCG for new in-house agency Spark 44

What is it about German managers and car advertising? They just don’t seem to get it even though the Germans are the seeming masters of car marketing in the sense that they sell more premium-priced products than anyone else. That’s ...

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Twitter frets over the impact of more Sponsored Tweets

Twitter is a media phenomenon but, as its predecessor in many ways Facebook has also found, the business of turning zillions of users into money is far from straightforward. A site called Digital D has unearthed a Twitter memo indicating ...

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Mad Men tales – Roy Eaton, the first black adman on Madison Avenue

It shouldn’t have been surprising that Roy Eaton, a Korean War veteran who could double as copywriter and composer, got a job on Madison Avenue back in 1955. But Eaton was black and is believed to be the first African-American ...

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Del Campo Saatchi’s Maxi Itzkoff and Mariano Serkin on life, creativity, football and what women make of their Teletransporter ads

Multi award-winning creative directors Maxi Itzkoff (right) and Mariano Serkin from Del Campo Nazca Saatchi & Saatchi in Argentina are arguably the hottest creatives around at the moment. They won the outdoor Grand Prix at Cannes last year with their ...

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