BBH survives British Airways review to handle autumn brand relaunch

I didn’t know British Airways, now part of International Airlines Group with Iberia, had been reviewing its account but that seems to be the implication of this report in Marketing. It’s not so surprising really as BA has found advertising ...

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Phil Rumbol’s new agency 101 launches with French Connection and Mr Kipling

It’s not just former Cadbury marketing director Phil Rumbol’s agency of course, the other partners are Fallon refugees Richard Flintham, Laurence Green and Mark Elwood plus financial director Steve Waring from Saatchi & Saatchi. But Rumbol, the marketer who commissioned ...

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Another heritage trip for Hovis but where’s the beef, or wheat?

We can all recall (or envisage) the days when young Ridley Scott was making nostalgia-soaked films for Hovis. And current owner Premier Foods is pushing nostalgia about as hard as it will go, latterly with the Hovis through the ages ...

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Can Foot Cone & Belding (aka DraftFCB) ever recapture its past glories in the UK?

DraftFCB’s London outpost has been shuffling the deck chairs, promoting managing partner Sharon Jiggins (who looks after its Post Office account) from managing partner to managing director. But the agency, which is owned by Interpublic, looks further away than ever ...

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Why is Purina’s Fancy Feast the most popular commercial in the US?

Well you either feel this way about cats or you definitely don’t (even if you quite like cats). Agency Avrett Free Ginsberg (which seems to have started out as a print fashion agency) has certainly produced a winner for Nestle’s ...

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Aussie government gets tough with cigarette packs

Anyone brave enough to light up a gasper in Australia in years to come probably deserves a medal if the Australian government succeeds in passing its planned legislation on cigarette packs. Health minister Nicola Roxon is not just getting rid ...

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Chinese-owned MG cars gears up for European launch programme

China’s biggest carmaker SAIC is to relaunch the British MG brand it bought after its collapse in 2005 with the MG6, an all-new competitor in the Ford Focus hatchback sector of the market. When MG owner Rover collapsed SAIC agreed ...

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WPP and Ogilvy & Mather to open new agency for Chinese exporters

Blue chip ad agency Ogilvy & Mather is launching a new agency to market Chinese products to the rest of the world. O&M CEO Miles Young, who made his reputation in direct marketing in the UK before going off to ...

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