Matt Williams joins MSQ as new group head of content

Former Engine head of editorial content Matt Williams is joining MSQ Partners in the newly created post of group head of content. MSQ claims to be the UK’s fastest-growing independent agency group with recent wins including Blu, Church & Dwight, ...

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Peter Reid of MSQ: the WPP diet – cutting weight fast looks healthy, but are its arteries clogged?

At WPP’s last earnings call, the second since Sir Martin Sorrell jumped ship to avoid the plank, the Ogilvy-to-Kantar behemoth rebranded. The group became a ‘creative transformation company,’ whatever that means. earlier this week, addressing the bafflement that has rippled ...

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Ogilvy raises its creative bar with Sipsmith’s Mr Swan

Ogilvy UK has won buckets of new business recently despite some internal travails but what it needed was a really good ad. Now it has one for Sipsmith Gin, one of the countless new artisan gin brands on the UK ...

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Yonder Media wins VitaCoco coconut water

London media independent Yonder Media has been appointed as UK media agency for coconut water brand, VitaCoco, without a pitch. Vita Coco, which was founded in New York in 2004, is the world’s leading coconut water brand, and is sold ...

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Re-born St Ives offshoot Edit wins Shell CRM

Customer engagement agency Edit has won Shell’s Global Fleet Solutions CRM account after a four-way pitch. It’s a three year contract involving a team in London co-ordinating 24 international markets. Edit CEO Damian Coverdale says: “Going up against some big ...

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BHF’s ‘Boy’ from MullenLowe shows scope of heart research

The new campaign by MullenLowe for the British Heart Foundation (BHF) ‘Boy’ follows on from the ‘Beat Heartbreak Forever’ campaign launched last year. An enthusiastic young boy is shown joining the dots between hearts, blood flow and health issues faced ...

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Bercow puts UK government’s Brexit TV blitz in the balance

As House of Commons speaker John Bercow (below) throws a new spanner in Theresa May’s Brexit works – telling her she can’t bring back the same bill three times, which she should have known already – the UK’s TV stations ...

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