Is Maserati’s handbrake turn best use of a Beckham?

Droga5 won Maserati way back but a big campaign’s taken a long time coming. Is this it, from Droga5 London, with that ubiquitous former footballer D. Beckham? So we have Dave driving a big red one but taking time out ...

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Aviva takes a new(ish) direction with adam&eveDDB

There’s a new brand platform everywhere you look these days – maybe it’s a product of the pandemic, marketers and agencies with time on their hands. When you next walk into an agency – assuming you ever do – there ...

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Ryan Reynolds brings back Match’s Satan – for Mint Mobile

Actor Ryan Reynolds is turning a lot of assumptions about advertising on the their head (he owns some or all of some the brands his Maximum Effort works for, among other things.) Now he’s revived the Satan who featured memorably ...

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BBC goes completely OTT on Prince Philip’s death

Friday evening os it’s into the kitchen to turn on Iggy Pop on BBC Radio Six Music and it’s….Gideon Coe playing a succession of dirges to mark Prince Philip’s death. On Saturday evening Craig Charles’ Funk and Soul Show is ...

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BMB boxes clever in new Gymbox campaign

The UK is opening up again in a modest way after the latest lockdown and some of us are dying to go to the gym (conversely…) So agency BMB has launched a lively print and poster campaign for upscale London ...

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UM wins Purplebricks UK media

Interpublic’s UM media agency seems to be on a roll – always strong in the US but now winning business in the UK. Latest is Purplebricks, the UK’s first online, lower commission operator and, from time to time, a big ...

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Was Richard Warren right to say (copy)writing is a lost art?

Lloyds Bank marketing boss Richard Warren, a founder of agency DLKW and briefly CEO of Mullenlowe, sparked an interesting fire when he told Campaign: “You can quote me on this: No-one can write in advertising agencies any more.” As with ...

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Five bereaved mothers remind us that ‘Hard calls save lives’ in AMV BBDO’s anti-knife crime campaign

It might be hard to share information with the authorities about criminal behaviour, but there are harder calls you can make. This new campaign for Crimestoppers, supported by the Metropolitan Police, features five women recounting the tragic calls they made ...

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