Adobe’s film in reverse by Pereira O’Dell divides opinion

Much of the best creativity (some would say just about all of it) is coming from tech companies these days. Why? They’ve got the budget and at the top end of the market a healthy business model. They’re also willing ...

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No Bullsh*t Leadership: Havas CEO Chris Hirst Tells Us How

Chris Hirst is global CEO of Havas Creative, so he’s got a thing or two to say about leadership. His preference is for the “No Bullsh*t” kind, which provides the title for his new book. The launch party at Havas’ ...

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Apple reprises office basics with hymn to “underdogs”

Did you know that Apple holds the patent for round pizza boxes? It does, they use them in its canteens. Anyway, they’re the inspiration for this Apple At Work ad showing how its products help a bunch of “underdogs” prepare ...

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Wunderman Thomson gets on the board with global Duracell

Newly-merged WPP agency Wunderman Thomson has won what it needed to make its mark, Duracell’s global creative apart from North America (significant obviously) which is with Wieden+Kennedy. What’s more, Duracell (now owned by Berkshire Hathaway) has been positively fulsome about ...

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BETC Paris counts the cost of babies for E. Leclerc

Babies bring joy (we hope) but also a veritable shopping cart of expense. As BETC Paris reminds us in this winning spot for French hypermarket retailer E. Leclerc. Resistance is futile. MAA creative scale: 9.

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