Guardian boss Pemsel takes hot seat at Premier League

Guardian CEO David Pemsel is moving from famine to feast with his appointment as CEO of the UK’s Premier League. Pemsel (below), who’s made his name shifting the Guardian from life-threatening losses to an operating profit, partly through a crowd-funding ...

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Pandora picks Vice’s Virtue for global rebrand

Copenhagen-based jewellery giant Pandora has confirmed Virtue, the ad agency owned by media channel Vice, as its global creative agency of record to handle what it calls a “global rebrand.” Virtue has worked on a number of campaigns for Pandora ...

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Adam&eveDDB debuts for PlayStation Now

Sony PlayStation seems to be joining the streaming rush with PlayStation Now and it’s the first campaign from adam&eveDDB since it won agency of record duties from BBH New York. So you expect fireworks… Which is what you get. Sure ...

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Talon Outdoor: dare to digitise in OOH to drive profit

A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the profitability of OOH and Digital OOH (DOOH) campaigns as the medium achieves critical mass in terms of reach, audience and ...

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Dave Lewis quits while he’s ahead at Tesco

Tesco CEO Dave Lewis – or “drastic Dave” as he doesn’t like to be known from his days at Unilever – is stepping down after five years. which will lead to some pretty fevered speculation about what he’s to do ...

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MullenLowe’s latest for NHS presents male nursing as a lifestyle choice

All that money going into the UK’s National Health Service (we keep hearing) is proving a boon for MullenLowe with one of the year’s biggest campaigns (at least in the number of ads produced.) This time it’s recruiting more male ...

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Full service eight&four wins Photobox

Online photo printing company, Photobox, has appointed full service creative and media agency eight&four to its agency roster. The agency has been appointed on creative and media strategy, video and digital production and media planning and buying to reach new ...

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