Droga5 pays off for Accenture in big Kimberly-Clark win

Is Droga5 the not-so-secret weapon that will propel Accenture Interactive into the global elite of creative networks? Kimberly-Clark thinks so anyway, moving the bulk of its worldwide baby and child care creative business out of WPP into Accenture and citing ...

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Loewe goes all Arts and Crafts for Christmas

We haven’t seen much from the fashionistas so far this Christmas but here’s Spanish luxury house Loewe out of the blocks with a film by Nina Gantz through Blinkink. for its ready to wear and accessories collection, inspired by English ...

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Global advertisers split over “digital transformation” says new WFA report

Business “transformation” is the buzz phrase de nos jours as companies large and small wrestle with a digital economy – and the uncomfortable realisation that people don’t seem to be buying any more just because the internet supposedly makes it ...

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Sainsbury’s takes a trip down Memory (Drury) Lane

In its long stay at AMV BBDO Sainsbury’s used to go toe to toe with John Lewis at Chrstmas, most notably its Great War drama in 2014, celebrating the 1914 Christmas truce. It’s pushed the boat out a bit this ...

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Tina Fey adds star appeal to Allstate’s ‘Mayhem’

Geico has used TV economically but consistently to flog insurance in the US for years and Allstate does too, with its ‘Mayhem’ series featuring Dean Winters from 30 Rock. Now Winters is teaming up with 30 Rock’s star Tina Fey ...

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Publicis Groupe adds Nivea to growing list of wins

When someone tots up the amount of new business won by the holding companies in 2019 – in the guise of ‘research’ no doubt – Publicis Groupe will likely be top with a number of, on the face of it, ...

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