Mendelsohn and Phoenix to drive Karmarama expansion

The IPA’s first woman president Nicola Mendelsohn is clearly not content to rest on her industry laurels and she’s just brought in private equity group Phoenix to help drive expansion at Karmarama, the agency she joined as executive chairman from ...

Read More »

Interpublic to call for more women bosses at new Cannes seminar

Interpublic and its Women’s Leadership Network is to hold a seminar called Beyond Mad Men: Towards Gender Diversity in Creative Roles on Tuesday, June 21 at the Cannes Lions International Festival of Creativity. The seminar, the first in IPG’s Diversity ...

Read More »

Peugeot’s new 3008 crossover takes flight in new campaign from Wand

London agency Wand, which describes itself as a multi-channel marketing agency has produced a new campaign for Peugeot’s 3008 crossover car (which seems to mean not quite a 4×4) which involves dropping the bulky vehicles onto all sorts of unlikely ...

Read More »

BBH produces awards contender with J20 tongue-twister campaign

Advertising can seem a terribly complicated business sometimes but the best ads look deceptively simple (although no doubt the planners and researchers still have their say). This UK campaign for Britvic’s J20 blackberry and apple soft drink from Bartle Bogle ...

Read More »

Is Havas trying to reposition Arnold Worldwide as its lead digital agency?

We only ask because Andrew Benett, global CEO of Havas-owned Arnold Worldwide, has been waving his cheque book at digital stars again, signing two top-ranking executives from French rival Publicis Groupe’s all-conquering Digitas. Digitas creative director Kim Bartkowski (pictured) is ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.