Spark44 goes retro for Tetley tea

Spark44 is the agency 50 per cent owned by Jaguar Land Rover (JLR) which handles most of JLR’s work (you won’t be surprised to hear.) Some of it good, some somewhat last year, or decade, like the star-studded ads for ...

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IPG tries to get it money’s worth from Acxiom with shiny new data op Kinesso

There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion, the data business it bought last year for $2.2bn. This will include Cadreon IPG’s addressable media business. Kinesso’s CEO is ...

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Jung von Matt sweats out a home run for BMW’s ‘Small Escape’

Bet you didn’t know BMW used to make what were known (I think) as “bubble cars,” but they did. And these uncharacteristic vehicles (compared to BMWs these days) were pressed into service to bring people across the Berlin Wall, it ...

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Boursorama and agency Buzzman reduce star celeb Brad Pitt to silence

Brad Pitt’s career is going through an upswing (it’s never been down that far) so it’s clever of French online bank Boursorama and agency Buzzman to sign him up. Not that he says very much, nothing at all actually but ...

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How psychographics explain who you are and help to win an election near you

By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny. However, despite this high level of interest, and ink, publicly available explanations of the technique remains scarce. Consequently, a true ...

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