Will Hovis’ ‘Boy on the Bike’ still be a winner 46 years on?

Hovis is bringing back Ridley Scott’s famous ‘Boy on the Bike’ ad, 46 years later. It was recently voted the most iconic British ad, even by people who, presumably, can’t remember it first time round. It’s been digitally remastered with ...

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Dark Horses promotes forgotten footballers for CONIFA European championship

More football, this time from some unexpected places. Sportsbet.io (which lets you bet in bitcoins and other crypto currencies – yikes) is sponsoring the CONIFA European Football Cup which features teams from minorities, including stateless people, and other locations currently ...

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Lidl goes for big and bigger in Karmarama debut

Lidl has moved its ad account from TBWA to Karmarama, which seemed a touch harsh as the German discounter (along with rival Aldi) has made big inroads into the UK grocery market, assisted (one would have thought) by some stylish ...

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Natalie Cummins of Zenith: my Top Tips for Cannes

Natalie Cummins is CEO of Zenith UK My top picks for Cannes (or rather, just my favourite work right now): Three Mobile ‘Phones are Good’ has gotten back to exactly why we are so in love with our devices. Imagine ...

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Perrier unleashes a real-life Mona Lisa

Rosapark has produced a diverting new global campaign for Perrier – ‘Go for the Extraordinaire’ – featuring the Mona Lisa escaping from her imprisonment in the Louvre to do what all young Gen Z escapees do, leap around and have ...

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