Samsonite wins Asia’s Spikes awards advertiser of the year – with a little help from JWT Shanghai

Samsonite and JWT Shanghai won the Press Grand Prix at this year’s Cannes international Festival of Creativity and now Samsonite has picked up advertiser of the year at Asia’s Spikes awards, organised by Cannes and Haymarket. It’s Samsonite’s 100th anniversary ...

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Here’s a sneak preview of BA’s long-awaited new ad campaign – well a bloke in a leather helmet anyway

British Airways’ long-awaited big new branding campaign from Bartle Bogle Hegarty is due to launch of September 21 – at 11am on Facebook, interestingly – and here’s a sneak preview of what it contains. Well, as you can see, it’s ...

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How CBS Outdoor got the £1.5bn contract of the decade completely wrong

CBS Outdoor is suing London Underground owner Transport for London over its alleged mismanagement of the £1.5bn tube advertising contract CBS ‘won’ in 2006. Among the things CBS failed to anticipate were upgrading engineering works for the ageing system, modernisation ...

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Ads on Twitter do work says new Lab 42 research

Research in the US from social media specialist Lab 42 into the way users respond to advertising on Twitter has revealed a surprisingly high response rate. Lab 24 claims that not only is there a high rate of brand awareness ...

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Luxury brands like Dior show a world upside down

Dior, founded by Christian Dior in 1946, is not just a huge luxury brand but a significant component in one of the most powerful companies on earth, LVMH Moet Hennessey of which it owns 42 per cent. Both Dior and ...

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