Channel 4 invites the nation to unite over the Bake Off

Bankable format shows are becoming increasingly important to broadcasters, and a big attraction for advertisers, as ITV2’s Love Island has demonstrated once again this summer. Channel 4 made a surprise success of The Great British Bake Off when it moved ...

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Coke launches a sticky summer special from W+K

Think somebody at Wieden+Kennedy London has been sorting their old record collection. The agency’s new summer biggie for Coca-Cola features a ‘Sticky Fingers’-type tongue (bottom.) A more regular W+K trait is its enthusiastic focus on taste in all its glory, ...

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Deal or no deal, UK ad spend will keep rising says AA/WARC

UK adspend rose 4.2 per cent in the first quarter of 2019, according to the latest Advertising Association/WARC expenditure report. The figure is in comparision to the first quarter of last year, when we were all braced for Brexit on ...

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