Songtradr buys MassiveMusic in global B2B music deal

The music industry is undergoing all sorts of upheavals in the digital era – Spotify’s founder is even trying to buy Arsenal – and there’s a new major player on the B2B stage: Songtradr, which claims to be the world’s ...

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Vanquis cat walks tall in clever new campaign from Now and MPC Creative

Cats have rather missed the cream in the pandemic, losing out to a massive infestation of cockapoos and the like. Credit card Vanquis and agency Now are clearly determined to re-enter felines in the viral stakes, featuring technical wizardry from ...

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Now Yorkshire Tea tries plant-based Alpro

Lucky Generals has done well out of gently sending up Yorkshire stereotypes in its work for Yorkshire Tea (a ranting Sean Bean was a bridge too far maybe) and here’s YT employee Craig launching plant-based Alpro’s speciality tea milk, named ...

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Brothers & Sisters wins property challenger Strike

Brothers & Sisters has won challenger online estate agency Strike after a competitive pitch. B&S is tasked with creating a new brand idea and ad campaign to run across multiple channels, aimed at challenging the UK market leader Purple Bricks. ...

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9 in 10 want a fully flexible return to work, says IPA survey

After a year of stress and burnout, and with an uncertain summer on the horizon, 89 per cent of UK adults want to work remotely from home or the office according to whim. The IPA survey assessed the general public ...

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