Mirum on top as WPP merges it with Possible in the UK

More tidying up at Mark Read’s WPP, Possible UK and Mirum UK are being merged into Mirum UK, headed by former Possible group CEO and Wunderman MD Chris Daplyn. Mirum UK MD Antti Lauronen is leaving. Mirum UK will be ...

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Wallenberg Swedish business dynasty eyes WPP’s Kantar

The Telegraph reckons that Swedish business dynasty the Wallenbergs are one of the likely bidders for WPP’s Kantar, some or all of which is up for auction for an estimated £3bn. The Wallengergs are the biggest investor in the Swedish ...

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More media pain for WPP as Vodafone calls global review

Another day, another big media review at WPP it seems. Vodafone is reported to be reviewing its global media planning and buying, worth somewhere between £400-600m, at WPP media agency Wavemaker (formerly MEC.) Earlier this week it emerged that Wavemaker, ...

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Y&R’s Dimitriou takes top Euro job at VMLY&R

VMLY&R has announced its new European management line-up headed by CEO Andrew Dimitriou, previously president of Y&R Europe. Jamie Mandelbaum is CCO and Saul Betmead CSO. The recently-merged WPP agency is also launching three so-called regional centres of excellence in ...

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Brooklyn Brothers launches Icelandair “buddies,” hires former Ogilvy exec Barber in new development role

It isn’t exactly a vintage year for airlines, particularly the smaller brethren in the fold, with a global slowdown and problems with a certain Boeing. But Icelandair is launching an enterprising initiative, ‘Buddy Hotline,’ connecting travellers with Icelandair staff who’ll ...

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Now wins controversial Go Ultra Low driving campaign

Confused about electric or hybrid cars and what emissions we’re allowed to emit (or not)? Agency Now has been hired by Go Ultra Low, a partnership between the UK government’s Office for Low Emission Vehicles and the Society of Motor ...

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WPP faces crucial shoot-out with Aegis for £106m L’Oreal

L’Oreal is reckoned to be the UK’s fifth-biggest advertiser and now it’s reported to have cut the shortlist for its £106m media account down to just two – WPP, which handled the business through Maxus, now merged with MEC as ...

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Game of Thrones invades Tower of London for last hurrah

It’s the last series of Game of Thrones on Sky Atlantic in the UK (wait for endless prequels) so perky PR firm Taylor Herring has orchestrated a surprising experience for visitors to the Tower of London with GoT’s Night’s Watch ...

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