London-based Impero makes a splash in Argentina

Agencies have to re-invent themselves these days and Impero is an interesting London operation, combining creative, social and digital and operating in a number of markets including Argentina. Here’s its latest for Pedidos Ya, Argentina’s biggest app-based food and delivery ...

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Josko Grljevic of Talon Outdoor: transforming OOH – an “outsider’s” perspective

Talon Outdoor’s chief transformation officer Josko Grljevic explains the 2019 roadmap for technology and automation in Out of Home advertising. Since taking on the newly-created and in vogue role for developing companies – that of chief transformation officer at Talon ...

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Adidas “Recodes” running by turning it into an extreme sport

You won’t see any middle-aged men in lycra in these four-minute films for Adidas running. Instead you get runners as creators: the “Trash Runners” of Shanghai who, under cover of the night, pick up litter as they make their way ...

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Google’s Home Alone ads in danger of becoming franchise

Ads about ads are becoming events – if that doesn’t sound too double Dutch. So Google Assistant scored mightily with its ‘Home Alone’ starring a grown-up Macauley Culkin and now Joe Pesci, who played one of the baddies in the ...

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Paddy Power and Sky Bet plumb new depths in TV ad wars

The debasement of UK TV advertising at the hands of bookmakers grow apace – we keep hearing there’s a ban coming but it’s taking its time – and here’s our old friend Paddy Power with a new “ambassador’ for his ...

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Nike’s girl team stops at nothing in new Wieden epic

Nike seems to be trying to change the world – again – this time with Nike Italy’s ‘so-called ‘Stop at Nothing’ (Nulla Puo Fermaci) movement, more female empowerment but you probably guessed that. But a pretty fearsome lot they are, ...

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