Chris Hogg of Lotame: less is more – why minimising data is the way to stay ahead

The general public is more educated and aware than ever before about data privacy. The combination of data legislation like the EU’s GDPR or Virginia’s recently-passed CDPA, and the industry’s advocacy has helped with this education, but regularly these discussions ...

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Clear Channel Europe in the OOH shop window

Major Out of Home media owner Clear Channel has put its European business in the shop window, a move that will interest European media giants including JC Decaux and Global plus the usual line-up of private equity companies. Outgoing CEO ...

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Pablo debuts for DFS with radical makeover

Pablo is a London agency that’s emerged from under the radar into the limelight – it currently tops Campaign’s creative agency new business table – and one of its biggest recent wins is furniture and homeware retailer DFS, now building ...

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Impero wins global brief for EO Charging

Independent London agency Impero has won EO Charging in a pitch against mother, BBH and Acne. EO claims to be the Uk’s leading charging provider for electric vehicles. Impero will launch its first global campaign next year. EO charging marketing ...

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Does Google need a new approach to ‘goodvertising?’

It’s been a somewhat trying year – you may have noticed – and when there’s trouble, there’s search as Google reminds us in this end-of-year round-up. 45 million views on its own YouTube channel so the point has been made ...

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Epica announces 2021 winners – four grand prix for WPP

WPP did well in this year’s Epica awards – chosen by a panel of journalists – with three for Wunderman Thompson and one for VMLY&R. Network of the Year, for overall performance, was McCann Worldgroup, Agency of the the Year ...

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Peloton plays catch up with Mr Big comeback

Carrie’s Mr Big popped his clogs by overdoing the Peloton as the venerable hit show returned to TV: not good for Peloton which is suffering a dramatic drop in sales as people return to gyms. So Peloton brought him back ...

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MAA Ad of Week: Wonderhood Studios – ‘stuck in a call’

Very thoughtful of Wonderhood Studios (and brave) to make us a funny film for Christmas. But ‘stuck in a call,’ the ultimate Zoom nightmare, shows off the agency’s abilities to fine effect: casting, script and filming (although it’s as murky ...

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