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Ford Motor Company has joined the trend to in-housing with the appointment of Unlimited Group to handle dealer marketing support for all UK dealers with a new on-site agency at its head office. The new team will drive innovation and ...

How did I get here? This International Women’s Day, I’ve been asked to join a panel to reflect on my career and share some of my experiences to date; always an unpredictable exercise for someone with next to no filter. ...

It’s strange to think of Moneysupermarket no longer being prefaced with “You’re so…” but here it is, the much-anticipated follow up to one of the best-known ad campaigns of the last decade. Well, it’s not quite here yet, but we ...

It’s International Women’s Day, and Mercedes-Benz – keen to throw off its old-man image – has employed Bertha Benz to help celebrate. Bertha was not just the wife of the car company’s founder, she was also his business partner, and ...

Have marketers taken leave of their senses? Maybe it’s all that data. Here’s the mighty Procter & Gamble and Proximity Madrid investigating women’s “mental overload,” to what end we know not. Maybe it’s something to do with International Women’s Day. ...

Mark Read, who seems to be rather enjoying his role as the new face of WPP (just as well) regaled ISBA members with his views the other day and in the process let slip the new reality of WPP as ...

Wieden+Kennedy and The Chemical Brothers have combined to launch the 2019 Formula 1 season with what they claim is the fastest remix of all time, a new Chem Bros track plus vroom vroom. “We’ve got to try” is to be ...

International Women’s Day tomorrow (March 8) is cranking up the pressure on agencies, not just in terms of their own employment but also the external talent they use. Hard on the heels of Free The Bid, which has already had ...

London based sports creative agency Dark Horses has been appointed by PUMA to work on a number of its upcoming global football briefs. Dark Horses is part of the Lucky Generals stable. Dark Horses pitched against seven other agencies from ...