Will Fortnite players buy into Carrefour’s ‘Healthy Map’?

Publicis Conseil and Carrefour have launched a “Healthy Map” on Fortnite, where players can heal themselves and gain more energy by grabbing plenty of fruit, vegetables and fish. Carrefour sells a lot of games, apparently, and hopes that by shoehorning ...

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Three goes big with Wonderhood – but is big big enough?

Mobile network Three has clearly had a coverage problem (can’t be worse than EE surely?) so new agency Wonderhood Studios is pushing the ‘Big Network’ line to persuade us that’s no longer the case. One issue Three might address is ...

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MAA blasts from the past: remember when Gap was good?

The news that Gap is to disappear from British high streets has sparked a wave of nostalgia for the brand, which was born in San Francisco in 1969 and came to the UK in 1987, bringing with it a slice ...

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Barry Cupples of Talon: Out of Home states its case at virtual Cannes 2021

There were a few clear themes present at the virtual Cannes advertising festival this year reflecting not just digital transformation but also the immense strides Out of Home (OOH) has made in a most difficult but ultimately rewarding year. These ...

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MAA blasts from the past: funny Cannes Lions winners

Much chatter that the Cannes Lions winners didn’t include much humour – although humour (particularly the Anglo-Saxon variety) has usually struggled at Cannes. Droga5’s SetApp ads only made bronzes. But Lacoste’s Film Grand Prix effort from BETC was pretty funny. ...

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Reed Smith: the future of advertising – is it the metaverse?

By Stacy Marcus and Deborah Bessner. The metaverse presents tremendous opportunities for brand and advertising growth, with brands ranging from Balenciaga to Microsoft and the NBA dipping their toes in the metaverse pool through NFTs, virtual worlds, and sponsorships. But ...

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BBC Creative goes all out in Tokyo 2020 Olympics trailer

This BBC trailer for the Tokyo Olympics is bursting with anticipation and buzz, and depicts a city ready to welcome the athletes of the world on 23rd July, by which time the Euros and Wimbledon will be over and sports ...

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New Commercials Arts muscles in on Sainsbury’s with summer beauty campaign

New Commercial Arts, the agency set up by adam&eve founders James Murphy and David Golding, has muscled in on more Sainsbury’s business, adding a summer campaign for the supermarket’s beauty products to the Sainsbury’s-owned Habitat brand it won earlier this ...

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