Mercedes celebrates Bertha Benz, a true female pioneer

It’s International Women’s Day, and Mercedes-Benz – keen to throw off its old-man image – has employed Bertha Benz to help celebrate. Bertha was not just the wife of the car company’s founder, she was also his business partner, and ...

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P&G unveils Spanish “mental overload” mystery

Have marketers taken leave of their senses? Maybe it’s all that data. Here’s the mighty Procter & Gamble and Proximity Madrid investigating women’s “mental overload,” to what end we know not. Maybe it’s something to do with International Women’s Day. ...

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Formula 1 enlists Chemical Brothers for sonic branding

Wieden+Kennedy and The Chemical Brothers have combined to launch the 2019 Formula 1 season with what they claim is the fastest remix of all time, a new Chem Bros track plus vroom vroom. “We’ve got to try” is to be ...

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Equal Lens launches to give women photographers fair shot

International Women’s Day tomorrow (March 8) is cranking up the pressure on agencies, not just in terms of their own employment but also the external talent they use. Hard on the heels of Free The Bid, which has already had ...

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Dark Horses wins PUMA football role

London based sports creative agency Dark Horses has been appointed by PUMA to work on a number of its upcoming global football briefs. Dark Horses is part of the Lucky Generals stable. Dark Horses pitched against seven other agencies from ...

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Publicis merges Blue 449 into Spark Foundry – £60m later

At the start of February Publicis coughed up £25m or so for the quarter of media agency Blue 449 that it didn’t own. The lucky beneficiary was M&C Saatchi which had sold most of what was Walker Media to Publicis ...

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