Interbrand names Apple, Google and Amazon 2018 top brand winners

Apple, Google, and Amazon are the three most valuable brands in Interbrand’s 2018 Best Global Brands report. Now in its 19th year, the report’s 2018 theme is “Activating Brave.” The top three includes two of the world’s first $1trillion companies, ...

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Sid Lee Paris makes a little Colonel Sanders go far for KFC

After decades without him KFC’s Colonel Sanders is all over the place, most notably in Wieden+Kennedy’s big budget campaign in the US. Sid Lee Paris has also exhumed the good ol’ boy for a zippy promotion for KFC’s all-chicken Double ...

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Ed Preedy of GumGum: why contextual ads are making a comeback in a safety-conscious digital world

The contextual comeback – why advertisers must take advantage The concept of ‘contextual advertising’ is certainly not new. However, despite having been on marketers’ radars for some time, a number of recent events have given this form of targeted marketing ...

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CSO Chesters joins Ogilvy brain drain

Ogilvy UK CSO Kevin Chesters (below) has quit, hard on the heels of agency CEO Charlie Rudd, Jo Coombs head of OgilvyOne who’s teaming up again with new Publicis Groupe UK country manager Annette King, production head Clare Donald and ...

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Adam&eveDDB produces another ripping yarn for GWR

Enid Blyton’s Famous Five are back on duty for Great Western Railway and adam&eveDDB, this time with a stage villain to pursue all over the west country. He’s in a taxi, they’re on the train – making the point that ...

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