TBWA Paris crafts winning recipe for McDonald’s

Are advertisers finally wising up to the reality that they don’t need to do the same thing everywhere? McDonald’s in the UK goes for tongue-in-cheek reality via Leo Burnett while across the Channel TBWA Paris has gone all abstract. Compellingly ...

Read More »

Adam Morton of UM: why brands need big ideas not short-term tactics

A lot has been written, including by yours truly, about advertisers focusing on short-term tactical goals and ROI rather than long-term brand building. One element of short-term marketing thinking is the over-focus on ROI, an efficiency rather than effectiveness metric. ...

Read More »

Mobile ad fraud: how SDK spoofing steals ad spend under the radar

By staff SDK spoofing, also known as traffic spoofing or replay attacks, is the creation of legitimate-looking installs using real device data. Along with click fraud and click injection, it is yet another way fraudsters are stealing from the pockets ...

Read More »

Is Lucozade pitch a rehearsal for Agency of the Year?

Lucozade, now owned by Suntory, remains one of the UK’s flagship creative accounts and it’s looking for a new agency to replace ten-year incumbent Grey. On the shortlist are some of London’s finest: adam&eveDDB, Droga5, Lucky Generals and Mother in ...

Read More »

Brazil’s creatives set out to get mad and even

Life as a creative isn’t all fun and games – or so we read – and to promote its 44th Annual and Festival in September Brazil’s Creative Club (Clube de Criação) is continuing with FCB Brazil’s ‘anger’ campaign (creatives are ...

Read More »