Talon appoints OOH pioneer Jim Wilson as US CEO

Talon Outdoor, the leading independent Out of Home (OOH) media and technology agency, today announced that Jim Wilson is its US CEO. Wilson (below) will join Talon from TEGNA’s Premion, the first-in-market over-the-top (OTT) advertising and technology platform, that he ...

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McDonald’s goes brand-free in striking new OOH campaign

The logo’s not big enough used to be the client lament (these days it’s changed to there aren’t enough products in it ‘cos we’ve only got one TV/Super Bowl ad this year.) But McDonald’s is hardly likely to be overlooked ...

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Saatchi & Saatchi wins Fiat Chrysler, more Carlsberg for Fold7

We noted the other day that Saatchi & Saatchi was keeping the Publicis Groupe flag flying in the UK and now it’s reportedly bagged Fiat Chrysler form Krow, now part of Mission Group. Which may lead to an intriguing contest ...

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Ocean claims young people tune in to digital Out of Home

New research by YouGov for UK-based Out of Home digital media owner Ocean Outdoor shows that 18-34 year olds trust content and ads on digital OOH screens more than other media channels. Younger consumers (18-24) say they are more likely ...

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M&C Saatchi wins breathing space with two City hires

M&C Saatchi has appointed two old City hands to its board as it tries to recover from the accounting problems that led to a two thirds fall in its share price last year, the resignation of co-founder Maurice Saatchi and ...

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Porsche drives new electric Taycan at the Super Bowl – and misses

Porsche is returning to the Super Bowl to plug its new all-electric Taycan in a campaign by Cramer-Krasselt. Called ‘the Heist,’ it features someone pinching this desirable auto from the Porsche museum. Whereupon other Porsche types give chase in a ...

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