72andSunny Amsterdam expands creative leadership with new hire

Another freelancer has been lured into full time employment this week as Mikey Farr, who was global creative director at Dyson and ECD at Wieden + Kennedy Tokyo, joins 72andSunny Amsterdam as ECD. Farr sounds like an interesting character: he ...

Read More »

DentsuMB hires Innes as first chief production officer

Seems like Dentsu is finally establishing a creative presence in London after years of false starts, and the agency has now hired veteran producer Susie Innes as its first head of production, reporting directly to chief creative officer Simon Lloyd ...

Read More »

IPA Bellwether: UK companies up marketing budgets but Omicron slows Q4 growth

The UK’s adspend recovery stuttered in Q4 2021 as the Omicron Covid variant sent the country (the medical establishment anyway) into a panic, according to the IPA agency trade body’s latest Bellwether Report. A net balance of +6.1% of companies ...

Read More »

Thin pickings all round from TSB and David Schwimmer

We all know how banks operate don’t we? Their “secret” is to charge you more (they’re always moaning about free current accounts and the cost of ATMs) and pay you as little as possible, even when interest rates rise. So ...

Read More »

First Choice bank and the UN venture into the metaverse

Into the metaverse now (oh, no..) and, like so many new frontiers, it seems to be taking root (if that’s what metaverses do) in the Far East. First Choice in Thailand is launching what it’s calling the world’s first NFT ...

Read More »

Publicis wins $73m Singapore Tourism Board fightback

The travel industry is likely to be a relatively big spender post pandemic, and the Singapore Tourism Board has entrusted a budget of $73 million over the next five years to Publicis Groupe’s latest Power of One team, called Shophouse. ...

Read More »

Jennifer Aniston goes in to bat against insomnia

Advertising in the digital era is often accused of becoming another branch of direct marketing; some might say that (in the purpose era) it’s PR too. Here’s Jennifer Aniston for pharma firm Idorsia heading a campaign against insomnia. From Goodby ...

Read More »

PepsiCo’s Super Bowl spot is a triumph of over-consumption

The Super Bowl ad rush is gearing up ahead of the game on 13th February. NBC sold the bulk of its slots earlier than usual and Pepsi’s half time show acts have been announced with Dr Dre, Snoop Dogg, Eminem, ...

Read More »