We Are Pi’s new Pi Studios kicks off with Channel 4

Amsterdam agency We Are Pi – which describes itself as an “idea company” – is bridging the gap between ads and entertainment (ads used to be entertaining of course) with the launch of Pi Studios. Its first broadcast commission is ...

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Under fire VW wraps itself in the American flag

Nobody loves arch polluter Volkswagen much these days but the canny Teutons know a bit about advertising and its agencies are doing their best to ride to the rescue. Recently we had an outstanding ad from DDB Paris (below) and ...

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£750m wasted on UK mobile ads says new report

Mobile ads are driving most of the growth in digital these days but does anyone actually look at them? Ads are deemed “viewable” if they meet the IAB and Media Ratings Council’s recommendation that 50 per cent of the ad ...

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Adam Crozier departure is seven year hitch for ITV

ITV CEO Adam Crozier is leaving the company, rather sooner than expected, which leaves the UK’s two biggest ad-funded commercial broadcasters with vacancies at the top. Channel 4’s David Abraham announced in March that he was standing down. Both enjoyed ...

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Y&R challenges received wisdom with Dyslexic Sperm Bank

40 per cent of self-made millionaires are dyslexic according to this campaign from Y&R for charity Made By Dyslexia, as were Albert Einstein, Alexander Graham Bell (who invented the telephone) and Henry Ford. So why not open a high street ...

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Red Brick Road adds a quirky squidge to Soreen

Malt loaves are one of those quirky old-style British things so agency Red Brick Road has produced a quirky old-style campaign for maker Soreen. The Manchester baker is also launching Lunch Loaves for school lunches, claiming the squidgy snack is ...

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More change at MullenLowe as Boston boss Cottrill leaves

They don’t let the grass grow under anyone’s feet at MullenLowe. Now AgencySpy reports that Geoff Cottrill (left), president of the network’s flagship Boston office is on his way just a year after joining with much hoopla from Converse where ...

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