More About Advertising The alternative voice of advertising, marketing and media

ITV got a lot of kudos for standing by Diversity after the dance group’s performance in support of Black Lives Matter (shown on ITV) drew a lot of haters. Now the broadcaster, with help from Uncommon, is showing its support ...

The post-summer back to school moment will have particular significance this year, as all those kids arrive in the playground full of hope that they can have an uninterrupted stretch of time with their classmates. This ad by Impero shows ...

Dentsu, the world’s fifth biggest ad holding company after WPP, Omnicom, Publicis and Interpublic, has sold its iconic tear-shaped HQ building in Tokyo for an estimated $3bn. The deal is expected to add $800m to Dentsu’s profits but analysts and ...

Unilever is doing well with its advertising across the piece – Dove was one of the heroes of Cannes – and Lola MullenLowe is pulling out all the stops for ice cream brand Magnum, combining the unrequited love of poet ...

Uncommon Creative Studio has split with on the Beach, the UK holiday company it has worked with since 2019. Together they created the high profile “Everything’s Better on the Beach” campaign, which included some memorable executions, notably “Someday,” which starred ...

Clare Hutchinson is joining VCCP as deputy chief strategy officer with responsibility for day-to-day running of the Cadbury account. Her remit also includes driving the agency’s effectiveness profile, winning some awards and playing a part in VCCP’s already effective new ...

ITV’s Drama vs Reality campaign goes epic in this latest instalment, due to launch before Love Island on a night that isn’t disturbed by the drama-meets-reality entertainment provided by Euro 2020 football matches. In the drama corner, we have Richie ...

Greening your pension is 21 times more powerful in the fight against climate change than going veggie, stopping flying, and switching to a renewable energy provider combined. This is according to research by Aviva and Route2, carried out for Make ...

Is it any better to discriminate against “straight white men” than people of other genders and ethnicities? Positive discrimination may be one way of levelling a playing field but not, surely, when it means people losing their jobs. But that’s ...