Mars sets out for a purpose-driven tomorrow

I asked a senior marketer the other day which company she’d worked at was the best and she said, unhesitatingly, Mars. Why? Lots of things but its family ownership and consequent freedom from quarterly stock market reporting was tops. And ...

Read More »

Mark Penn’s Stagwell Group rides to the rescue of MDC

Mark Penn’s Stagwell Group has thrown a new lifeline to agency holding company MDC Partners, investing up to $100m for a 30 per cent stake. Penn (below), a former senior Microsoft exec and one-time head of Burson-Marsteller will become CEO ...

Read More »

Will Barclays retention fire BBH back to the top?

Agencies will tell you that retaining a big account in a pitch is a bigger achievement – and more satisfying – than landing a newbie. BBH is feeling pretty pleased with itself after retaining the £30m or so Barclays account ...

Read More »

WPP shuffles its agency deck again as it forms new “powerhouse” in Seattle

More network shuffling at WPP, this time it’s digital network Possible (already described as a Wunderman Thompson company) merging with Wunderman Thompson – only in Seattle at this stage although it looks like the two are joining forces officially in ...

Read More »

AMS tries to make sense of northern media by poaching two from MediaCom Leeds

AMS Media, one of the stalwarts of the UK’s still-surviving media independent sector, has lured two former MediaCom execs to helm its new office in Leeds. MediaCom Leeds founding director Steve Empson and investment director James Whitehead (fourth and second ...

Read More »

Skoda turns to Doug the giant dog

VW-owned Skoda has been shuffling its ad agencies recently – as have all the car companies, wonder what they’re worried about – but Rosapark in Paris still seems to be on the case and here it is with Doug the ...

Read More »

Sky Bet and presenter Stelling red carded by ASA

Not before time the ASA has banned a Sky Bet ad featuring Jeff Stelling, the presenter of Sky’s Soccer Saturday programme. Sky sold Sky Bet for an eye-watering £3.4bn last year, but most viewers probably think it’s still part of ...

Read More »