Stereotypes smashed, one beer and one bar of soap at a time

Smashing stereotypes was the theme of Creativebrief’s Bite Live event this year, where speakers took a challenging stance to diversity and inclusion issues. Beer advertising was once one of the biggest purveyor of stereotypes, as Jim Shearer, marketing director of ...

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Analyzing how minimalist watch companies produce content for Instagram

There’s a huge amount of convergence on social media: there are some aesthetics that individuals and brands can’t resist when posting. And when all these people and brands post and discuss similar things in similar ways, those patterns can be ...

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BBH creates comfort cocoon for Audi SUVs

BBH may be partaking in the longest pitch of the year for Audi UK -up against Engine, which seems to be performing rather well despite the numerous upheavals there – but it’s still knocking them out, this time for Audi’s ...

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Virgin Media aims at connected kids with new Unlimiting ad – but is Virgin really the value choice?

Virgin Media is launching the second instalment of its ‘Unlimiting’ campaign through adam&eveDDB, this time promoting its broadband anywhere offer to parents. Such an unlimited household sounds like your worst nightmare, but never mind. It’s OK and makes the point. ...

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Hegarty and BBH re-fight the Cuban Missile Crisis for Simba

Is Sir John Hegarty back in harness at BBH? He is, sort of, with this new campaign from BBH for Simba, the “sleep technology” brand developed by his The Garage Soho and now hitting the airwaves with Hegarty in the ...

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Marine Corps provides welcome boost for WPP in the US

It hasn’t been the best of weeks for WPP with £400m billing Vodafone media departing to Carat in the UK but it will be pleased to hang on to what may be its longest-serving client, the US Marine Corps. JWT ...

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UK Effies go mostly to good causes — and KFC

CALM was named Marketer of the Year, and its “Project 84” campaign won Best in Show at the 2019 Effie awards, while Agency of the Year went to Mother London, thanks to multiple KFC and Greenpeace wins. Causes and charities ...

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