Wunderman Thomson gets on the board with global Duracell

Newly-merged WPP agency Wunderman Thomson has won what it needed to make its mark, Duracell’s global creative apart from North America (significant obviously) which is with Wieden+Kennedy. What’s more, Duracell (now owned by Berkshire Hathaway) has been positively fulsome about ...

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BETC Paris counts the cost of babies for E. Leclerc

Babies bring joy (we hope) but also a veritable shopping cart of expense. As BETC Paris reminds us in this winning spot for French hypermarket retailer E. Leclerc. Resistance is futile. MAA creative scale: 9.

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Why low expectations could bring big rewards for WPP

It’s always good to talk down your prospects in the City because, if nothing goes too pear-shaped, investors will think you’re doing well. New WPP CEO Mark Read has been resolutely downbeat in his considered way and it seems to ...

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M&S gets (some) ad mojo back with new/old food effort

Is M&S advertising finding a bit of form? It’s just moved its clothing and homeware account from Grey to ODD (a fashion/retail specialist it seems.) Grey is still, presumably, on the case for food and it’s cleverly resurrected the ‘This ...

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Michael Scantlebury of Impero picks his Desert Island Ads

Michael Scantlebury is founder and creative director of Impero. He started life in New Zealand, working on several online start-ups before moving to London in 2009 and starting Impero straight off the boat. His ambition with Impero has always been ...

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Leo Burnett London scoops Iceland creative account

Iceland Foods has appointed Leo Burnett London as its lead agency following a competitive pitch. The account was held by Accenture-owned Karmarama although Mother was tipped to win the business when it co-opted a Greenpeace film about the destructive effects ...

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