More About Advertising The alternative voice of advertising, marketing and media

We’re all agin’ plastic in theory (although we seem to need the stuff) but, after a while, images of distressed sea creatures and the like become background noise. So it’s smart of Grey Malaysia to bring it home – into ...

We’ve noted the incidence of brands against a brand-driven world that drives us around the effing bend – aka ‘purpose’ – but this is a new such global effort for Coca-Cola from Wieden+Kennedy London. So we expect something a bit ...

San Francisco-based Salesforce is one of the behemoths of the digital world (although it doesn’t sound like one), through its its cloud-based CRM software and linked services. Publicis Group had a joint venture with Salesforce called Sapient i7 (me neither) ...

Something is definitely stirring in Google’s Moutain View ad department: Google had by far the best Super Bowl ad with Loretta and now it’s doing the business for Black History Month in the US, niftily assembling some key moments in ...

Jungle Creations’ creative agency The Wild has won the UK social media marketing accounts for Accor hotel brands ibis, ibis Styles (below), ibis budget, Mercure and Novotel. Beginning in February, The Wild will run the Facebook accounts for these brands, ...

Short form mobile video platform is the social medium du jour and it joined the likes of Samsung in tying in with the Brit Awards with a live stream of the event on February 18 on Ocean Outdoor’s Piccadilly Lights, ...

It’s the UK’s Brit Awards tonight, the celebrated annual event for boozed up music industry types to behave even more badly than last year (mind you, they’ll have to go a bit to exceed the NME awards with the UK’s ...

Havas is now part of the Vivendi empire, which gives the French-owned network a lot of firepower. Although organic revenue growth was down one per cent in 2019, revenue grew 2.6 per cent to $2.6bn and pre-tax earnings 4.5 per ...

UK-based big digital screen operator Ocean Outdoor has had a busy year, expanding in the Netherlands, Nordics and Germany with a number of acquisitions and reporting 2019 group revenue up 13.5 per cent to £141.3m on a proforma basis with ...