McCain mines a rich tradition in new adam&eve winner

Oven chips as a symbol of family togetherness – albeit celebrating family ‘differences’ – is part of a long tradition in which some everyday products somehow become part of the national fabric. It’s not as easy to now as it ...

Read More »

Talon Outdoor: how Out of Home can target hard-to-reach young TV audiences

The recent Ofcom report into the UK TV market highlighted a number of stark realities for the medium; not least the well-known fragmentation of viewing that affects 16-34 year olds and the scale of challenge broadcasters face from numerous streaming ...

Read More »

China expert Jonathan Smith picks his Desert Island Ads

Jonathan Smith is CEO and founder of Hot Pot China, a China-focused digital and commercial consultancy. Desert Island (China) ads China is set to be the largest retail market by the end of this year. The opportunity is vast, and ...

Read More »

Volvo Trucks turns to trucker Bob to recapture ad glory

When you’ve produced the world’s most famous truck ad – maybe the world’s only famous truck ad – as Forsman & Bodenfors did five or so years ago for Volvo with Jean-Claude Van Damme, it’s hard to top. But F&B ...

Read More »

Mark Denton: what’s so special about the Kinsale Sharks?

I’m really looking forward to my year as President of the 2019 Sharks festival (September 18-21).. It’s funny to think that just over a year ago, my relationship with advertising awards was so very different, I’d genuinely fallen out of ...

Read More »

Capaldi offers nearly new Oreos via Elvis (the agency)

More Oreos, this time from Elvis featuring singer Lewis Capaldi – following hard on the heels of Ed Sheeran for Heinz ketchup. Part of a ‘Stay Playful’ campaign, with Capaldi offering for auction Oreos he’s twisted, licked and dunked (why ...

Read More »

WPP and Publicis win (quite a lot) of Mondelez in review

Global snack behemoth Mondelez has concluded a lengthy review by consolidating its global creative account with WPP and Publicis, Adweek tells us. Well it kind of has except Interpublic’s The Martin Agency continues on Oreo globally (a pretty big brand ...

Read More »