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Aligning your brand with a specific social or cultural cause can be a powerful way to shape your message, connect with existing audiences on a deeper level, and even reach out to new audiences invested in the wider debate. The ...

Marketing group Williams Lea Tag (WLT), now owned by Advent International, is splitting itself in two: former printer Williams Lea which handles outsourced business processes for big companies under its new CEO Clare Hart and Tag which is an ad ...

Newly-merged WPP agency Wunderman Thomson has won what it needed to make its mark, Duracell’s global creative apart from North America (significant obviously) which is with Wieden+Kennedy. What’s more, Duracell (now owned by Berkshire Hathaway) has been positively fulsome about ...

We’ve been waiting for the big one from Accenture and here it is: Accenture Interactive is buying Droga5, the pioneering creative agency founded by David Droga, currently part-owned by Hollywood outfit WME. Accenture Interactive CEO Brian Whipple (left below with ...

Babies bring joy (we hope) but also a veritable shopping cart of expense. As BETC Paris reminds us in this winning spot for French hypermarket retailer E. Leclerc. Resistance is futile. MAA creative scale: 9.

It’s always good to talk down your prospects in the City because, if nothing goes too pear-shaped, investors will think you’re doing well. New WPP CEO Mark Read has been resolutely downbeat in his considered way and it seems to ...

Is M&S advertising finding a bit of form? It’s just moved its clothing and homeware account from Grey to ODD (a fashion/retail specialist it seems.) Grey is still, presumably, on the case for food and it’s cleverly resurrected the ‘This ...

Michael Scantlebury is founder and creative director of Impero. He started life in New Zealand, working on several online start-ups before moving to London in 2009 and starting Impero straight off the boat. His ambition with Impero has always been ...

Iceland Foods has appointed Leo Burnett London as its lead agency following a competitive pitch. The account was held by Accenture-owned Karmarama although Mother was tipped to win the business when it co-opted a Greenpeace film about the destructive effects ...