More About Advertising The alternative voice of advertising, marketing and media

Identifying, recruiting and retaining talent You often hear businesses saying; ‘We struggle to hire talent’; for me, this is the same as a high street store blaming the internet for their demise. Too strong? Look inward before you blame the ...

Lennie Stern is head of creative and entertainment strategies BETC Paris Thousands of campaigns are submitted each year to the Cannes Lions. Less than ten per cent will make it to the shortlist, and a mere three per cent will ...

Is Sir Martin Sorrell’s new S4 Capital – proud owner of MediaMonks and MightyHive – motoring as fast as his Martin-ness would like? Here’s what he said at the AGM (there’s a lot of it but it’s instructive.) “2018 was ...

Samsung’s Solid State range seems to consist of hard drives that let you do far more, at a price. Aimed at keen gamers and the like. London agency BMB has found its way on to the Samsung roster (it’s owned ...

Bezos land may appear as something out of science fiction but Amazon’s ads are what you might call counter-intuitive: usually demonstrating a nice, understated human touch. UK indie Joint is good at this too and here it is for the ...

The best bit about sitting down with advertising leaders for the Hour of Advertising project is witnessing the passion and enthusiasm they have for the industry. There’s a lot wrong with the industry, sure. And agencies are being threatened by ...

There have been a lot of leadership changes at Dentsu Aegis Network over the last year, and the significance of each move isn’t always obvious, but Michael Epstein’s promotion to CEO of Carat Global looks to be a straight reward ...

Gillette has followed up its “toxic masculinity” campaign with one that looks likely to gain even more media attention, a transgender Canadian being taught to shave by his dad. A far cry from Dollar Shave Club. Lots of people have ...

Owen Lee is chief creative officer of FCB Inferno #Defythename This is a powerful example of how the brave can create social change. Spearheaded by Monika Lewinsky, and featuring an all-star cast, the knock-on effect of the #defythename campaign was ...