Axa and Publicis Sport eavesdrop on Liverpool FC players

Publicis Sport’s new campaign for insurance giant Axa tunes in to Liverpool players’ motivational chat and translates it into a “touch of confidence” button to boost morale for everyone. Super fan Simon is equipped with a sound boom and sent ...

Read More »

GSK consumer health rebrands as Haleon ahead of demerger

GSK Consumer Healthcare is being rebranded globally as Haleon, pronounced “hay-lee-on,” and will be demerged from parent GSK by mid 2022. The new name comes from a mash-up of the words “hale” and “leon,” merging good health with strength, and ...

Read More »

Next 15 wins $400m ‘stealth’ contract

Here’s an interesting missive from Next 15, the growth consultancy that may or may not be buying Engine UK. Next says its subsidiary Mach49, described as a growth incubator, “has entered into a five-year strategic alliance with a global technology ...

Read More »

Innocent is latest marketer to be found guilty of misleading consumers over green claims

An ad for Innocent Drinks has been banned by the Advertising Standards Authority for making unsubstantiated claims about its green credentials, hoodwinking consumers with woolly lines about “fixing up the planet.” The ad watchdog ruled that Coca-Cola owned Innocent’s rather ...

Read More »

Much-mocked Abrdn hits a winner with Iris

Few corporate makeovers have received as much stick (even here, one seems to recall) as Aberdeen Asset Management’s morph into Abrdn. But the financial giant is sticking to its guns with brand chief Stephen Whitehead, who’s also spirited up the ...

Read More »

Heinz mocks its tardiness for (belated) pasta sauce launch

Very nice to see some old-style print and posters, devised for Heinz’s new pasta sauces from the rather unlikely source of Wunderman Thompson Spain. Most noteworthy posters these days are digital extravaganzas or stunts, like Marmite’s collapsing car. But Heinz ...

Read More »

Havas CX expands with Inviqa, Kin+Carta buys in Bulgaria

What has”customer experience” ever done for us? A couple of weeks ago we questioned this booming sector of the ad business, wondering if the growing involvement of agencies had really helped us navigate the by-now-dreaded customer journey. Havas CX is ...

Read More »

Crypto ad tide gathers force – Larry David for FTX

Seemingly from nowhere ads for cryptocurrencies have emerged as a major ad segment and here’s another from FTX, a Bahama-based crypto-exchange with a US offshoot, from DentsuMB. This has veteran comedy writer Larry David (Seinfeld, Curb Your Enthusiasm) taking a ...

Read More »

Next 15 in talks to buy Engine UK

Next 15 Communications Group, which describes itself as a “tech and data-driven growth consultancy,” has confirmed that it is in discussions about acquiring Engine UK from its owner US-based Lake Capital. Engine has been in the shop window for about ...

Read More »