Sorrell’s S4C inks deal with Mexico digital leader Circus

Sir Martin Sorrell’s S4Capital has announced another “merger’ (its favoured term), this time with Mexico City’s award-winning Circus Marketing, described as a fully integrated digital agency. Circus, which also has an office in Spain, will be rolled into S4C’s content ...

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Need help with New Year Resolutions? TikTok is here for you

Vaping has become a teen scourge, and according to the Truth Initiative, 50 per cent of 15 to 24 year-olds have resolved to quit the habit this year. Truth Initiative has partnered with a bunch of TikTok influencers to start ...

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Lucky Generals set out to reconstitute Meat Loaf for Frankie & Benny’s

More Veganuary, this time Lucky Generals for UK restaurant chain Frankie & Benny’s with an over-optimistic PR type trying to persuade Meat Loaf to change his name to..you’re there already. This is all getting a bit out of hand, soon ...

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MullenLowe tries sheep jeopardy for Subaru

Hope all these animals are earning danger money: recently we had a stray deer crashing a car for GoCompare and now it’s a sheep whose life flashes before it to show off the braking capabilities of Subaru’s Forester SUV. Didn’t ...

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Pepsi tackles new era with ‘That’s What I Like’ ad blitz

Pepsi has a new tag line “That’s What I Like,” which may be one of those things that means far more to the company internally than consumers out there (like McDonald’s now venerable ‘I’m lovin’ it’ – don’t forget the ...

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Cannes Can’s Smith is new WPP diversity supremo

At various times WPP, as have the other ad holding companies, has been accused of being a boys’ club but no more it seems. Mark Read’s new look empire has hired Cannes Can: Diversity Collective founder Adrianne Smith (below) as ...

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Heinz Beans jumps on Veganuary bandwagon

Is Veganuary any better than ‘Dry January?’ Anyway it seems to have caught some imaginations, the weekend’s colour supps were full of vegan recipes. Heinz can clearly spot an opportunity so it’s running a ‘Beans Meanz Vegan’ spin on the ...

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