China expert Jonathan Smith picks his Desert Island Ads

Jonathan Smith is CEO and founder of Hot Pot China, a China-focused digital and commercial consultancy. Desert Island (China) ads China is set to be the largest retail market by the end of this year. The opportunity is vast, and ...

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Volvo Trucks turns to trucker Bob to recapture ad glory

When you’ve produced the world’s most famous truck ad – maybe the world’s only famous truck ad – as Forsman & Bodenfors did five or so years ago for Volvo with Jean-Claude Van Damme, it’s hard to top. But F&B ...

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Mark Denton: what’s so special about the Kinsale Sharks?

I’m really looking forward to my year as President of the 2019 Sharks festival (September 18-21).. It’s funny to think that just over a year ago, my relationship with advertising awards was so very different, I’d genuinely fallen out of ...

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Capaldi offers nearly new Oreos via Elvis (the agency)

More Oreos, this time from Elvis featuring singer Lewis Capaldi – following hard on the heels of Ed Sheeran for Heinz ketchup. Part of a ‘Stay Playful’ campaign, with Capaldi offering for auction Oreos he’s twisted, licked and dunked (why ...

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WPP and Publicis win (quite a lot) of Mondelez in review

Global snack behemoth Mondelez has concluded a lengthy review by consolidating its global creative account with WPP and Publicis, Adweek tells us. Well it kind of has except Interpublic’s The Martin Agency continues on Oreo globally (a pretty big brand ...

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TMW Unlimited wins Travelzoo’s UK CRM business

Customer engagement agency TMW Unlimited has won Travelzoo’s UK CRM account following a competitive pitch. Travelzoo, a kind of club for travellers, has more than five million members in the UK and 25 offices worldwide. Travelzoo publishes offers from more ...

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Publicis rolls the data dice again with Rauxa acquisition

Publicis Groupe has acquired yet another agency, US based and female-led Rauxa, described as a full service marketing agency. In this case that seems to mean direct marketing or maybe CRM. Unusually it will sit within Publicis Media. Publicis CEO ...

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