Giles Keeble: when is an advertising idea actually an idea?

“Nobody knows anything”- the late William Goldman’s famous words about the movie business. Does that also apply to advertising? Is advertising an art or a science? Of course, it’s a bit of both. As in science, you need to ask ...

Read More »

Ogilvy ECD Jules Chalkley picks his Desert Island Ads

As Executive Creative Director at Ogilvy UK Chalkley brings a wealth of experience in PR, social media, experiential and digital to bear, working across clients including Boots, Vodafone and British Airways. Prior to joining Ogilvy, Chalkley oversaw BMB’s transition from ...

Read More »

BETC Paris navigates the perils of Disneyland

The entertainment world changes constantly (is that what they call disruption?) but Disney seems to go on for ever, a multi-billion dollar sentiment factory. If you can’t beat them, join them – which seems to have inspired BETC Paris in ...

Read More »

Talon promotes two to handle growing client portfolio

Talon Outdoor, the UK’s leading independent Out of Home specialist handling Omnicom and also a number of independent agencies, has created two new senior roles. Luke Willbourn and Amy Horton have both been promoted to chief client officer, responsible for ...

Read More »

Embattled Apple takes the privacy fight to rivals at CES

Apple is facing its biggest crisis in years (maybe its only crisis) as sales of iPhones stutter and it can no longer justify its stellar market rating – although it still makes mind-boggling amounts of money. Apple doesn’t usually appear ...

Read More »

Brexit bus was marketing triumph – and a political own goal

Channel 4 is promising to lift the lid on Brexit tonight (Monday) with a film starring Benedict Cumberbatch as Dominic Cummings, the mastermind behind the successful Brexit campaign. The ever-ingenious Taylor Herring is promoting it with C4’s version of the ...

Read More »