Has Google shown data-driven creativity actually exists?

Something is definitely stirring in Google’s Moutain View ad department: Google had by far the best Super Bowl ad with Loretta and now it’s doing the business for Black History Month in the US, niftily assembling some key moments in ...

Read More »

Jungle Creations’ The Wild wins Accor social media accounts

Jungle Creations’ creative agency The Wild has won the UK social media marketing accounts for Accor hotel brands ibis, ibis Styles (below), ibis budget, Mercure and Novotel. Beginning in February, The Wild will run the Facebook accounts for these brands, ...

Read More »

Brit Awards trigger TikTok Out of Home blitz

Short form mobile video platform is the social medium du jour and it joined the likes of Samsung in tying in with the Brit Awards with a live stream of the event on February 18 on Ocean Outdoor’s Piccadilly Lights, ...

Read More »

Samsung enlists Lewis Capaldi for Brit TV bid

It’s the UK’s Brit Awards tonight, the celebrated annual event for boozed up music industry types to behave even more badly than last year (mind you, they’ll have to go a bit to exceed the NME awards with the UK’s ...

Read More »

Europe buys help drive Ocean Outdoor revenues

UK-based big digital screen operator Ocean Outdoor has had a busy year, expanding in the Netherlands, Nordics and Germany with a number of acquisitions and reporting 2019 group revenue up 13.5 per cent to £141.3m on a proforma basis with ...

Read More »

Surprise exit for Salama as Bain flexes muscles at Kantar

It hasn’t taken long for Bain Capital – the new owner of 60 per cent of WPP’s research business Kantar – to flex its muscles. CEO Eric Salama (below), who stayed on after the Bain deal with WPP (WPP still ...

Read More »

What unites Leclerc and Harley-Davidson?

Modern life is, to a degree, made up of the collective labour of brands – they’ve helped to make it what it is, but what if we don’t like it? And what do you do if you’re a brand that ...

Read More »