Grey leads charge for anti-anger campaign Take:90

A group of charities and companies (including Facebook, not a charity) have teamed with Police Now to launch a campaign Take:90 trying to make we angry people calm down. Apparently it takes 90 seconds for angry adrenalin to subside. Dr ...

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New Gillette UK campaign hits an identity crisis

Shaving is a tedious and, if you use Gillette products, expensive business. The P&G-owned brand is under pressure from cheaper online alternatives so it’s decided to modernise its “the best a man get get” pitch in a new campaign from ...

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Krow adds sporty Fiat brand Abarth

FCA (which owns Fiat and Chrysler among others) has appointed krow to handle Fiat’s sporty Abarth brand in the UK. Krow has worked on Fiat for 12 years. Fiat & Abarth UK brand communications boss Gerry Southerington says: “We’re thrilled ...

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Sky kicks off biggest UK creative pitch of the year

Four agencies are reported to be pitching for Sky’s main brand advertising account: Brothers and Sisters which has worked on the business since the agency’s foundation, WCRS, Sky’s in-house creative unit and one other. It would be surprising if the ...

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Peggy’s perfect recipe for pitches

Much chatter in adland about pitches, the time, expense and futility of much of it. Met an agency boss the other day who fulminated about the role of intermediaries – what do they contribute? Their all-encompassing involvement doesn’t seem to ...

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