South Western Railway moves creative to St Luke’s

South Western Railway (SWR) has confirmed the appointment of St Luke’s as its lead creative agency. The business moves from Engine after a three-way pitch with the AAR. SWR head of marketing Paul Bright says: “We were looking for an ...

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Trends in today’s leisure spending

We all know that it’s sensible to save our money for a rainy day, but no one can deny that a bit of retail therapy is a wonderful thing. Once all of our necessities are covered, it’s nice to engage ...

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Why is Bob Hoffman so unimpressed by VMLY&R?

The estimable Ad Contrarian Bob Hoffman is away for a while on vacation so he’s left us with some parting thoughts about the ad business. One item to catch his attention is WPP agency VMLY&R’s new schtick “human-centered design.” Obvious ...

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MAA blast from the past: Terry Gilliam for Nike football

Football is upon us again – did it ever go away – with broadcasters and sports goods firms falling over themselves to persuade us it’s bigger and better than ever. Their communications, however, may not be. Back in 2002 Terry ...

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Former Saatchi saviour Adam Crozier continues rise at BT

We often hear about the absence of a marketing voice at the top tables of big companies these days but that can’t be said of Adam Crozier, tipped to be the next chairman of the UK’s BT, a massive business ...

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BrewDog tries to escape the naughty step with Droga5 debut

BrewDog has made rather a speciality of rattling every cage it was able to reach, assisted in no small measure by former agency Uncommon, but now it’s trying to join the good guys. New agency Droga5 says it’s the “planet’s ...

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MAA Ad of the Week: Joint for Amazon

There’s already a pattern emerging in our Ad of the Week: big, rich advertisers making big long commercials: Facebook via Droga5 and Discord (it seems well funded anyway) with AKQA. The first, of course, was 4Creative for the channel’s Paralympics ...

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