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Google has clearly hit the right note with this new call to action – specifically inviting people to search for “covid vaccine near me” so they can get back to things they love. Normal life, that is. Juxtaposing popular pandemic ...

April Fools can be dangerous for unwary corporates – as VW found with its misfiring Voltswagen – and are best left to mischievous hacks. Here’s a good one in MediaPost from Richard Whitman, positing a tie-up ‘twixt P&G and Publicis ...

Government advertising had been in decline since 2011, when the Central Office of Information closed down after 76 years in business. But then came Boris Johnson and the pandemic — a combination that produced a budget increase of 238 per ...

Tesco has done pretty well since former CEO Dave Lewis (now Sir Dave) turned the business around and made some good decisions in the pandemic. Tesco Mobile is looking to benefit from the brand’s halo effect by aligning itself more ...

We’ve had more than a decade of agencies with daft names, so if you’re going to do it at least make it intriguing. Which Canada’s Broken Heart Love Affair sure does. Its mission being to rekindle our love of advertising. ...

Tide and its advertising have been big successes for Procter & Gamble – winning big at Cannes when there was one – and now they’re back with Tide Cold Callers, extolling the virtues of a cold water product that can ...

Here’s the eagerly-awaited New Commercial Arts debut for Vodafone, the global creative account it won hard on the heels of opening in the UK last year. With a new brand positioning – naturally – ‘Humanity and Technology – Together We ...

WPP has recruited Sara Rose from Saatchi & Saatchi as ECD on its Boots UK business, part of a global partnership with Walgreens Boots Alliance which it retained in a pitch last year. Rose (left) began her career in the ...

Now that Donald Trump is out of office, campaigning organisation The Lincoln Project has turned its sights on Rupert Murdoch, who they say has “built his empire out of fear and lies,” “brainwashed millions” and is “the most dangerous man ...