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Brad Pitt’s career is going through an upswing (it’s never been down that far) so it’s clever of French online bank Boursorama and agency Buzzman to sign him up. Not that he says very much, nothing at all actually but ...

By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny. However, despite this high level of interest, and ink, publicly available explanations of the technique remains scarce. Consequently, a true ...

NHS England’s “Every Mind Matters” campaign gets the royal treatment with voiceovers from Harry, Megan, Will and Kate, who urge us to look after our mental health. The line up of stars in the ad, which was written by Richard ...

Here’s a dark film for Ancestry Germany from Anomaly. No idea what it says (perhaps someone can enlighten us.) Don’t mess with the past? MAA creative scale: 8.

Churchill Insurance and Engine (WCRS as was) have sent sent their nodding dog – and Vic Reeves too presumably – to the rest home for brand icons and replaced him with Churchie, to show that with Churchill you can just ...

Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with SafeGraph, the leading provider of US Points-of-Interest (POI) data. This further bolsters Talon’s drive to make OOH ‘Smarter as Standard’ ...

BBDO seems to be the go-to agency for period-related campaigns. AMV in London has done well with its Essity “Blood Normal” and “Viva la Vulva” work, and now the New York office has created a gentler, but just as impactful ...

BBH is back in the UK betting frame with Labrokes Coral, owned by GVC Holdings which is helmed by the colourful Kenny Alexander. It was originally hired by Ladbrokes back in 2014 but then lost the account as Labrokes went ...

Here’s a nice ad by Wieden+Kennedy for Sainsbury’s back in May, celebrating its 150th anniversary. There doesn’t seem to have been much since. In it they say something like: “150 years on and still more to do.” Too bloody right. ...