More About Advertising The alternative voice of advertising, marketing and media

More ’cause’ advertising, following on the heels of FCB Inferno’s effort for Unicef. Bad luck on The Prince’s Trust and long-serving agency CHI&Partners as so-called “compassion fatigue” often sets in here. TPT helps people under 30 into jobs and a ...

FCB Inferno has become the go-to UK agency for what we might call ’cause’ advertising and now it’s launching ‘A Child Is A Child’ for Unicef UK, directed by Rankin. The film highlights the plight of children uprooted by war, ...

Harley-Davidson is celebrating 100 years in Canada with a series of ad-doc travelogues by Toronto agency Zulu Alpha Kilo. Harleys do divide opinion among the motorcycle fraternity – are they ‘Born To be Wild’ or pussycats? – but Zulu seems ...

Is IKEA pondering a switch ‘The Wonderful Everyday’ to ‘The Beautiful Possibilities?’ Which suggests a nudge upmarket. Here’s its first ad from newly-appointed independent Canadian agency Rethink with the new line – plus a spin on Louis Armstrong’s old standard ...

Pinging in from BlueSky PR is a rather blue sky release announcing: “Outdated TV advertising is 90 per cent too expensive.” Which is a big call. It’s from two professors, one at University College London’s School of Management and the ...

Does anyone know who these people are? The trade press is littered with pictures of them grinning like maniacs. I think we should be told.

Wieden+Kennedy has triumphed in the global pitch for Airbnb, beating DDB in the final round. 72andSunny, R/GA and Anomaly are also thought to have pitched. DDB was the ante-post favourite as US boss Wendy Clark worked with Airbnb marketing supremo ...

We don’t usually do “info posters,” out of home installations that give you information because, well, there are so many of them. But Virgin Trains, Anomaly and media agency Manning Gottlieb are running a campaign telling motorists how much quicker ...

I came late to Bob Hoffman, the Ad Contrarian. He writes very well in a no-bullshit New York accent, though I believe he now lives in California. His dismantling of the digital hype is not the railing of an old ...