Don't Miss
  • Rosapark for Greenweez shows top class copywriting is alive
  • Ciesco: PE buyers drive M&A boom – S4 Capital and Accenture busy buyers in Q1
  • We’re not for sale says Sadoun as Publicis starts 2021 with 2.8 per cent growth
  • Hell or Habito One: Uncommon’s ad has a sting in the tail
  • Support our journalism – now you can again
  • Publicis posts strong Q1 2021 with growth of 2.8 per cent

More About AdvertisingMore About Advertising The alternative voice of advertising, marketing and media

  • Home
  • News
  • Advertisers
  • Agencies
  • Creative
  • Media
  • Finance
  • Politics
  • PR
  • Analysis
  • Ad Tech
  • Shop
  • About us/Partner Content
    • Contributors
    • Contact us
  • Rosapark for Greenweez shows top class copywriting is alive

    Much debate recently about the seemingly lost art of copywriting even as agency after agency bangs o...

  • Hell or Habito One: Uncommon’s ad has a sting in the tail

    Uncommon’s campaign for Habito has been running for nearly two and a half years, and the disti...

  • Publicis posts strong Q1 2021 with growth of 2.8 per cent

    Publicis Groupe continued its return to growth in Q1 2021 at 2.8% across the board, driven by strong...

  • Anomaly London sets up European transformation unit led by R/GA’s Lachlan Williams

    Innovation units are agencies’ latest way to guard against the consultancies who are encroaching on ...

  • IPA Bellwether: main media advertising leads recovery as economy gets into gear

    The vaccine rollout and promises of lockdown lifting encouraged marketers to continue easing up on t...

Google shines a light into covid vaccine murk

10 days ago Leave a comment

Google has clearly hit the right note with this new call to action – specifically inviting people to search for “covid vaccine near me” so they can get back to things they love. Normal life, that is. Juxtaposing popular pandemic ...

Read More »

P&G to buy Publicis? Nice idea for April 1…

10 days ago Leave a comment

April Fools can be dangerous for unwary corporates – as VW found with its misfiring Voltswagen – and are best left to mischievous hacks. Here’s a good one in MediaPost from Richard Whitman, positing a tie-up ‘twixt P&G and Publicis ...

Read More »

Nielsen rankings show HM Government was the UK’s top advertiser in 2020, ahead of Unilever, Sky, and P&G

11 days ago Leave a comment

Government advertising had been in decline since 2011, when the Central Office of Information closed down after 76 years in business. But then came Boris Johnson and the pandemic — a combination that produced a budget increase of 238 per ...

Read More »

Every little helps: Tesco packages up mobile with stores in new BBH campaign

11 days ago Leave a comment

Tesco has done pretty well since former CEO Dave Lewis (now Sir Dave) turned the business around and made some good decisions in the pandemic. Tesco Mobile is looking to benefit from the brand’s halo effect by aligning itself more ...

Read More »

Broken Heart Love Affair brings us tear-jerking tissues

15 days ago Leave a comment

We’ve had more than a decade of agencies with daft names, so if you’re going to do it at least make it intriguing. Which Canada’s Broken Heart Love Affair sure does. Its mission being to rekindle our love of advertising. ...

Read More »

Tide’s ‘Cold Callers’ might leave you – cold

15 days ago Leave a comment

Tide and its advertising have been big successes for Procter & Gamble – winning big at Cannes when there was one – and now they’re back with Tide Cold Callers, extolling the virtues of a cold water product that can ...

Read More »

New Commercial Arts pitches humanity and technology for new-style Vodafone

15 days ago Leave a comment

Here’s the eagerly-awaited New Commercial Arts debut for Vodafone, the global creative account it won hard on the heels of opening in the UK last year. With a new brand positioning – naturally – ‘Humanity and Technology – Together We ...

Read More »

WPP brings in Sara Rose to head Boots creative

16 days ago Leave a comment

WPP has recruited Sara Rose from Saatchi & Saatchi as ECD on its Boots UK business, part of a global partnership with Walgreens Boots Alliance which it retained in a pitch last year. Rose (left) began her career in the ...

Read More »

Lincoln Project declares war on Rupert Murdoch, ‘the most dangerous man ever to cross our border’

16 days ago Leave a comment

Now that Donald Trump is out of office, campaigning organisation The Lincoln Project has turned its sights on Rupert Murdoch, who they say has “built his empire out of fear and lies,” “brainwashed millions” and is “the most dangerous man ...

Read More »
Page 5 of 1,051« First...«34567 » 102030...Last »

Sponsored

  • Talon: tools and systems built for OOH create ways to reach audiences at the end of the 3rd Party Cookie

    8 days ago
  • Talon initiates digital Out of Home trading reset

    9 days ago
  • Talon strengthens its global programmatic Out of Home capabilities with Hivestack

    16 days ago
  • Talon’s Georgie Rumble: last bite of the cookie will encourage innovation in finding target audiences

    March 10, 2021
  • Talon Outdoor’s Josko Grljevic: five adtech-led elements transforming Out of Home in 2021

    February 19, 2021

Recent Comments

  • Avatar
    George Parker: Gotta keep those outrageous entry fees flowing. Too bad for...
  • Avatar
    Stephen Foster: No it won't because I don't agree with you....
  • Avatar
    Zoheb: Stephen Foster, this is the second racist article you have w...
  • Avatar
    George Parker: Never forget, T.B.W.A. kicked it all off with brilliant crea...
  • Avatar
    Stephen Foster: This seems to be an unlooked for turn. simply a reflection o...

Follow More About Advertising

Brain food, learn more and earn more

Hegarty on Advertising: Turning Intelligence into Magic

Hegarty on Advertising: Turning Intelligence into Magic

£11.50
BUY NOW
Goodvertising: Creative Advertising that Cares

Goodvertising: Creative Advertising that Cares

£27.00
BUY NOW

Trending

  • Anomaly London sets up European transformation unit led by R/GA’s Lachlan Williams
  • Ryan Reynolds brings back Match’s Satan – for Mint Mobile
  • BMB boxes clever in new Gymbox campaign
  • Is Maserati’s handbrake turn best use of a Beckham?
  • John Hegarty joins AI automated talent start-up Genie
  • LG Electronics appoints The&Partnership for global campaign promoting its new TV range

Login

  • Lost your password?
More About Advertising logo

At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media.


Please contact us with your news, views and comments.

Latest in Research

  • Ciesco: PE buyers drive M&A boom – S4 Capital and Accenture busy buyers in Q1

    2 hours ago
  • Laurence Green: why the business of advertising is also the business of ideas

    10 days ago
  • Clear Channel and JC Decaux: quality trumps price and social responsibility in fight for consumer trust.

    23 days ago

Useful Links

  • About us
  • Contributors
  • Timeline
  • Contact us

© Copyright 2017 MAA Coms Ltd, All Rights Reserved. Powered by WordPress with help of KREE Media. | Cookies explained.