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M&C Saatchi rather specialises in official-sounding bodies and it’s won another tongue-twister, The International English Language Testing System (IELTS.) IELTS, which works with The British Council and Cambridge University, claims to be the leading standardised test of English language proficiency ...

As the world’s self-styled economic movers and shakers gather in Davos – cautious optimism seems to be the keynote so far – back at the UK coalface it seems as though 2023 may not be the car crash many feared, ...

Exercise can sharpen even the brightest minds, according to sports brand ASICS in a new documentary streaming on Prime Video. The global campaign, ‘Mind Games – The Experiment,’ from London indie creative agency Neil A Dawson & Company, About Beyond ...

Mother has won Reese’s Peanut Butter Cups, part of Hershey’s portfolio of brands, after a competitive pitch at the end of last year. A new UK campaign is all about Reese’s impulse to put peanut butter in stuff, and invites ...

There are many stigmas in the workplace. Whether it’s a disability, coping with kids, sexuality, gender, menstruation or menopause, employers are learning that they have to step up to provide a more inclusive environment if they want to retain talent. ...

Behavioural science is the latest weapon in VCCP’s armoury with the acquisition of Cowry Consulting, which uses cognitive psychology, behavioural economics, and neuroscience in a bid to understand how people really think. Cowry Consulting was set up by three founders ...

Yesterday was so-called Blue Monday, the most misery-inducing day of the year according to some, and in the inbox was a rather distressing message from Ad Contrarian Bob Hoffman, who’s been fighting the good fight on a regular basis for ...

Disney’s new Chippendales film has made it to digital Out of Home courtesy of Ocean Outdoor, another example of the broadcast wonders of the medium. Nothing to frighten the horses. Would a movie about a female troupe (not nearly such ...

Saatchi & Saatchi has won new Nasdaq-listed asset manager Alvarium Tiedemann (AlTi), a combo of Tiedemann Group, Alvarium Investments Limited and Cartesian Growth Corp. The new company is valued at around $1.1 billion, with $60 billion in assets under management ...