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Is this the “first digital advertising recession?” Michael Nathanson from media consultancy MoffettNathanson thinks so, saying “We are living through the first digital advertising recession, the likes of which we’ve never seen before.” Readers with long memories may recall the ...

McDonald’s has a new loyalty programme – MyMcDonald’s Rewards -and a new UK campaign from Leo Burnett – ‘More Rewarding McDonald’s Moments’ – to go with it. Funny how these things tend to follow price increases (McD’s cheapest burger has ...

Dentsu Creative, formerly Dentsumcgarrybowen and other variations, is showing determined signs of life under Dentsu International CEO Wendy Clark and CCO Fred Levron, completing its EMEA line-up with the hires of former adam&eveDDB group MD Fiona McArthur as chief growth ...

It’s for Kanye West’s clothing line Yeezy Gap Engineered by Balenciaga, now available in NYC following a launch via a number of dumpster trucks across the city. KY has redesigned the store accordingly and despatched a further number of black ...

David Jones’ Brandtech Group has rather had its thunder stolen by Sir Martin Sorrell’s S4 Capital (the two once sparred over the soubriquet ‘better, faster, cheaper.’) S4C, quoted on the London Stock Exchange, once hit a dizzying valuation of £4bn ...

WPP media agency Wavemaker is on a roll, winning the UK’s NHS (National Health Service) media account hard on the heels on travel booking service Trainline last week. It also won Amazon’s Audible account globally, making it the best performing ...

Saatchi & Saatchi has entered the Roe vs Wade abortion rights battle in the US with a re-imagining of its famous ‘Pregnant Man’ ad – ‘Would you be more careful if it was you that got pregnant? – written by ...

England’s “lionesses” duly delivered, winning the 2022 Euros and validating some at least of the hype heaped upon them by sponsors, brands rowing in on the tournament and broadcaster the BBC. Fair do’s, the men’s team haven’t won anything in ...

Havas is now a fully integrated part of Vivendi but still provides a useful steer into adland’s fortunes and prospects for the year. In Q2 2022 its revenues increased 11.5%, up slightlky on a strong first quarter when it delivered ...