BETC hacks Instagram to track down missing people

There are some booming activities in these straightened times, unfortunately people trafficking is one of them. According to UN data 2019 was the year with the highest human trafficking rate of the decade, 24.9 million people with 88 per cent ...

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Heineken’s new WYDND ad is a case of too much MCO

Everybody in adland and beyond needs a purpose these days and Heineken has adopted WYDND as its very own. Not the catchiest of titles, it means When You Drive Never Drink. To that end it’s signed up motor racing father ...

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Red Brick Road wins lead agency role on free-from Nomo

Red Brick Road has been appointed as lead PR and social agency by maker Kinnerton to promote Nomo, claimed to be the UK’s leading free-from chocolate brand. Nomo is dairy, gluten, egg and nut free. Red Brick Road will also ...

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Mindshare US rolls out private marketplace to help excluded LGBTQ media

Mindshare and vodka brand Skyy are combining to launch an LGBTQ private marketplace to ride to the rescue of LGBTQ media brands excluded from media dollars through keyword exclusion lists. So-called brand safety technology has hit some publishers hard. Skyy ...

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Jim Hawker of Threepipe: how to win on Amazon in 2020

It seems odd to draw attention to the fact that for a long time now, Amazon has been overlooked in favour of the likes of Facebook and Google as a key media investment channel. However, that is changing fast as ...

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Volvo Trucks president Roger Alm aims for vertiginous stardom

We’ve all heard the (possibly apocryphal) tales of Mars Pedigree clients and their agencies happily munching dog and cat food to show their belief in the product. Now Volvo Trucks president Roger Alm is bravely showing his belief in the ...

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US spooks target Brighton ad agency Designate

Running an ad agency can be a pretty precarious business – and now you might have to contend with the US Department of Homeland Security. Brighton creative agency Designate found its website snaffled by the aforementioned spooks a week ago, ...

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Mother LA brings a quiet touch to US burger chain Sonic

Sonic, or Sonic Drive-In, has its place in the US burger firmament (a bit upscale of most) and Mother LA has produced a winning effort with a family measuring their journey in Sonics. Simple, obvious even but Mother, in its ...

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