Jim Hawker of Threepipe: how to win on Amazon in 2020

It seems odd to draw attention to the fact that for a long time now, Amazon has been overlooked in favour of the likes of Facebook and Google as a key media investment channel. However, that is changing fast as ...

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Volvo Trucks president Roger Alm aims for vertiginous stardom

We’ve all heard the (possibly apocryphal) tales of Mars Pedigree clients and their agencies happily munching dog and cat food to show their belief in the product. Now Volvo Trucks president Roger Alm is bravely showing his belief in the ...

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US spooks target Brighton ad agency Designate

Running an ad agency can be a pretty precarious business – and now you might have to contend with the US Department of Homeland Security. Brighton creative agency Designate found its website snaffled by the aforementioned spooks a week ago, ...

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Mother LA brings a quiet touch to US burger chain Sonic

Sonic, or Sonic Drive-In, has its place in the US burger firmament (a bit upscale of most) and Mother LA has produced a winning effort with a family measuring their journey in Sonics. Simple, obvious even but Mother, in its ...

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Poor fourth quarters in the US and UK drag down WPP

WPP went backwards in Q4 2019, after a brief Q3 uptick of 0.5 per cent in its favoured measure of organic growth, with the US and UK driving down organic growth for the year to minus 1.6 per cent, just ...

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Vice agency Virtue scoops Ikea in six key Euro markets

Creative agency Virtue is the shining light in the Vice media empire and it’s just been given perhaps the ultimate seal of approval – the appointment by Ikea, consistently one of the world’s best advertisers, to handle its business in ...

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W+K launches Three’s 5G bid with future’s now epic

5G is on the way in the UK – to some loud groans from people fed up with the patchy performance of 4G – but defiantly optimistic Three, via agency Wieden+Kennedy, is promising all sorts of goodies, if ‘real’ 5G ...

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Talon Outdoor: how digital is boosting UK Out of Home spend

By Luke Willbourn Trade body Outsmart recently announced the final figures for 2019, showing annual OOH revenue in the UK, was up 7.6 per cent from 2018 at £1.3 billion. The last quarter of 2019 was also the most successful, ...

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